Enterprise Tech / Sales & Customer Service • Marketing & Ad Tech
Best Account-Based Marketing Companies
What is Account-Based Marketing?
The account-based marketing market is focused on helping B2B sales and marketing teams compete in the digital space by providing detailed data on companies, prospects, and customers in their target market. The market offers solutions that streamline measurement, reporting, analysis, and optimization across multiple channels to save time for marketers. AI and automation are becoming increasingly important in this market to free up marketers from technical tasks and allow them to focus on strategy and creativity.
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Top Account-Based Marketing Companies

Bombora is a company that focuses on providing Intent data for the B2B sales and marketing sector. The company's main services include sales intelligence and revenue acceleration, demand identification and campaign optimization, and churn reduction and account expansion. These services help businesses understand which other businesses are actively researching their products, allowing them to better prioritize their sales efforts and drive more qualified demand through their marketing funnel. It is based in New York, New York.
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Infotelligent, 2X, Intentsify, and 2 more
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Stephen Lilly, Erik Matlick, Mark Connon, and 1 more

Madison Logic is a company that specializes in account-based marketing in the business-to-business sector. The company offers a platform that enables marketers to make data-driven decisions, advertise to specific accounts, deliver relevant content, and gain full visibility into revenue and pipeline impact. Primarily, Madison Logic serves the business-to-business marketing industry. It was founded in 2006 and is based in New York, New York.
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6sense specializes in account-based marketing and revenue AI technology within the B2B sector. The company offers a platform that predicts potential customers likely to purchase and suggests engagement strategies, along with providing services such as account identification, intent data analysis, predictive analytics, and data enrichment. 6sense primarily serves sectors that include business services, financial services, manufacturing, technology, and transportation & logistics. It was founded in 2013 and is based in San Francisco, California.
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BambooBox is a B2B marketing technology company specializing in demand generation and account-based marketing solutions. The company offers a platform that integrates various marketing technologies to provide a unified view of accounts, predictive analytics, and AI-driven insights for sales and marketing teams. BambooBox primarily serves B2B organizations looking to enhance their sales pipeline and revenue growth through data-driven account engagement. It was founded in 2020 and is based in Wilmington, Delaware.
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CaliberMind operates as a B2B marketing insights platform that specializes in the integration and analysis of marketing data. The company offers solutions for marketing attribution, engagement scoring, funnel analytics, and pipeline conversion rates. CaliberMind's platform is designed to help marketing professionals understand and optimize campaign performance and marketing spending. It was founded in 2016 and is based in Boulder, Colorado.
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Clearbit provides business-to-business (B2B) marketing intelligence solutions. It offers services that enrich records, reveal buying intent, and help businesses connect with their ideal customers. The company primarily sells to the B2B sector. It was founded in 2015 and is based in San Francisco, California. In November 2023, Clearbit was acquired by HubSpot.
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Demandbase specializes in B2B account-based marketing software and go-to-market solutions. The company offers a suite of products that enhance sales and marketing efforts by providing sales intelligence, predictive analytics, and advertising tools powered by artificial intelligence. Demandbase primarily serves sectors such as business services, financial services, manufacturing, and technology. It was founded in 2005 and is based in San Francisco, California.

Jambo focuses on building web3 mobile infrastructure for emerging markets in the technology sector. The company offers the JamboPhone, an affordable smartphone integrated with web3 capabilities, and the JamboApp, which provides earning opportunities and a suite of partner services. Jambo also engages in educational and influencer development programs through JamboTalent, aiming to empower users in the digital economy. It was founded in 2022 and is based in Congo Town, Bahamas.
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Leadspace focuses on providing a business-to-business (B2B) customer data platform in data management. It offers services that include collecting, unifying, and segmenting market data to support end-to-end customer acquisition. The company was founded in 2010 and is based in San Francisco, California.
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Metadata.io provides marketing solutions in the business-to-business (B2B) sector. The company offers a range of services including automation of paid campaigns, creation of advertising audiences, and delivery of personalized experiences for website visitors. The company was founded in 2015 and is based in San Jose, California.
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NextRoll is a marketing technology company that operates in the data-driven marketing and machine learning sectors. The company offers a platform that uses machine learning to gather data, provide insights, and equip businesses with tools for strategic targeting of buyers. Its main services are delivered through two business units: RollWorks, which focuses on business-to-business marketing and sales, and AdRoll, which caters to the growth of direct-to-consumer brands. NextRoll was formerly known as AdRoll. It was founded in 2007 and is based in San Francisco, California.
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PathFactory is a company that focuses on content intelligence in the technology marketing sector. The company offers an AI-powered platform that generates personalized content experiences for buyers, helping to accelerate deal velocity and grow business pipelines. It primarily serves the B2B marketing industry. PathFactory was formerly known as LookBookHQ. It was founded in 2012 and is based in Toronto, Ontario.
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People.ai delivers a predictive sales management platform. It helps companies improve the performance of sales teams by surfacing insights and providing automated recommendations about coaching, ramping, and activity analytics across the sales organization. The company was founded in 2016 and is based in San Francisco, California.
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Regie.ai develops an artificial intelligence (AI) based platform for enterprise sales. The company's software blends language and artificial intelligence (AI) to create, test, and analyze personalized sales campaigns and offer sales, workplace, marketing, content management, outbound prospecting, inbound lead response, mid-cycle follow-up, and other solutions. It was founded in 2020 and is based in San Francisco, California.
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Terminus is a company that focuses on account-based marketing in the business sector. The company offers services that help businesses identify and prioritize their best customers, execute marketing strategies across various channels, and provide accurate and actionable data. Their main products include a B2B advertising tool, a data service for improving data accuracy and reliability, and professional services for strategy and execution. They primarily serve the digital marketing and sales sectors. It was founded in 2014 and is based in Atlanta, Georgia.
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Our Methodology
The ESP matrix leverages data and analyst insight to identify and rank leading private-market companies in a given technology landscape.
What is Account-Based Marketing?
The account-based marketing market is focused on helping B2B sales and marketing teams compete in the digital space by providing detailed data on companies, prospects, and customers in their target market. The market offers solutions that streamline measurement, reporting, analysis, and optimization across multiple channels to save time for marketers. AI and automation are becoming increasingly important in this market to free up marketers from technical tasks and allow them to focus on strategy and creativity.
Expert Collections
Market Map
Similar Markets
Do you compete within Account-Based Marketing?
Reach more buyers.
Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.