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FullStory operates as a behavioral data analytics company. It specializes in understanding user sentiment and interactions within digital environments. The company offers a platform that captures, analyzes, and visualizes user behavior to help businesses improve their digital products and customer experiences. FullStory primarily serves sectors that require deep insights into user behavior, such as e-commerce, finance, and software-as-a-service (SaaS) industries. FullStory was formerly known as Monetology. It was founded in 2014 and is based in Atlanta, Georgia.

Mouseflow is a company that specializes in behavior analytics, operating within the technology and data analytics industry. The company offers a range of services aimed at optimizing website user experience, including session replay, conversion funnels, user feedback, and heatmaps. These tools allow businesses to understand user behavior, identify areas of friction, and uncover patterns of user frustration. Mouseflow primarily serves sectors such as ecommerce, marketing, product development, and UX design. It was founded in 2010 and is based in Austin, Texas.

Kissmetrics specializes in behavioral analytics within the marketing and product development sectors. The company provides tools for tracking user behavior, optimizing conversions, and improving engagement and retention. Kissmetrics offers solutions for multi-channel attribution, A/B testing, email automation, and funnel visualization to help businesses understand and engage their customers effectively. It was founded in 2008 and is based in San Francisco, California.

Quantum Metric is a company focused on digital analytics and customer experience optimization within various business sectors. The company offers a platform that provides real-time data analysis, session replay, and insights into customer behavior to help businesses understand and improve their digital experiences. Quantum Metric primarily serves industries such as retail, financial services, travel and hospitality, telecommunications, gaming, and healthcare. It was founded in 2015 and is based in Colorado Springs, Colorado.

UXCam focuses on mobile application analytics within the technology sector. Its main offerings include in-depth insights into user behavior, product success metrics, and optimization tools for mobile applications. It primarily serves sectors that require robust analytics for mobile applications, such as the e-commerce industry and technology companies with mobile application products. It was founded in 2014 and is based in San Francisco, California.

Zuko is a company that focuses on online form and checkout analytics and optimization, operating in the digital analytics and user experience industry. The company offers a tool that helps businesses understand when, where, and why visitors abandon their forms, providing data on each form field to identify user experience issues. Zuko primarily serves sectors such as insurance, ecommerce, and finance. It was founded in 2018 and is based in Salford, England.