JUUL Labs

Swedish Match is a company that specializes in the production and sale of smokefree tobacco products, cigars, and lights within the tobacco industry. The company offers a range of products including nicotine pouches, snus, chewing tobacco, and cigars, as well as matches and lighters. Swedish Match primarily serves the smokefree product sector, with a strong presence in the nicotine pouch and snus markets. It was founded in 1915 and is based in Stockholm, Sweden.

NJOY develops electronic cigarettes. The company offers a variety of rechargeable and non-rechargeable electronic cigarette products. The company was founded in 2006 and is based in Scottsdale, Arizona. In March 2023, NJOY was acquired by Altria Group in range of $2.75B to $3.25B.

Philip Morris International (PMI) focuses on the tobacco industry, with a particular emphasis on creating smoke-free products. The company's main offerings include the manufacture and sale of cigarettes, smoke-free products, associated electronic devices and accessories, and other nicotine-containing products. It was founded in 1847 and is based in Stamford, Connecticut.

Altria directly and indirectly owns a portfolio of tobacco companies. The company focuses on authorized, non-combustible, reduced-risk products.​

British American Tobacco (LSE: BATS) makes cigarettes, tobacco, and other nicotine products. The company provides vapor e-cigarettes, primarily its Vuse brand, heated tobacco, with Glo, as well velo modern oral tobacco products. It was founded in 1902 and is based in London, United Kingdom.

Imperial Brands (LSE: IMB) (OTCQX: IMBBY) (OTCQX: ITYBF) is a multinational tobacco company that offers cigarettes, cigars, fine-cut tobacco, and tobacco papers. Its brands include Davidoff, West, Gauloises Blondes, Montecristo, Golden Virginia (a hand rolling tobacco), Drum (fine-cut tobacco), and Rizla (rolling paper).