Amperity
Founded Year
2016Stage
Incubator/Accelerator | AliveTotal Raised
$217.3MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-39 points in the past 30 days
About Amperity
Amperity provides a comprehensive enterprise customer data platform. It helps companies build the first-party data foundation required for customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. This data is primarily used by marketing, information technology, and analytics teams. The company was founded in 2016 and is based in Seattle, Washington.
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ESPs containing Amperity
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The loyalty management & analytics software market provides solutions and services related to the management, analysis, and optimization of customer loyalty programs. This market is driven by businesses seeking to enhance customer retention, engagement, and overall satisfaction through strategic loyalty initiatives. Loyalty management and analytics involve the use of technology, data analysis, and…
Amperity named as Leader among 15 other companies, including Salesforce, Yotpo, and Antavo.
Amperity's Products & Differentiators
Datagrid
DataGrid is the multi-patented infrastructure that powers all the products in Amperity's Comprehensive Enterprise CDP.
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Research containing Amperity
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Amperity in 5 CB Insights research briefs, most recently on Jan 4, 2024.
Jan 4, 2024
The core banking automation market map
Aug 14, 2023
The cookieless targeting market map
Aug 4, 2023
The data transformation & access market map
Expert Collections containing Amperity
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Amperity is included in 9 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
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Tech IPO Pipeline
568 items
Ad Tech
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Companies offering tech-enabled marketing and advertising services.
Artificial Intelligence
14,767 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Conference Exhibitors
5,302 items
Fintech
9,294 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Amperity Patents
Amperity has filed 26 patents.
The 3 most popular patent topics include:
- data management
- database management systems
- data modeling
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
5/8/2023 | 6/18/2024 | Cluster analysis algorithms, Machine learning, Diagrams, Data management, Classification algorithms | Grant |
Application Date | 5/8/2023 |
|---|---|
Grant Date | 6/18/2024 |
Title | |
Related Topics | Cluster analysis algorithms, Machine learning, Diagrams, Data management, Classification algorithms |
Status | Grant |
Latest Amperity News
Sep 20, 2024
It’s a world of data lakes, data warehouses and data lakehouses that few mortals could make sense of, but it’s one that help grease the wheels of data sharing, which in turn drives commerce. Seattle company Amperity – which has three offices in the US and one in Australia (Victoria) – moves in this world, and on Friday announced it had cut a deal with JB Hi-Fi. JB Hi-Fi will use Amperity’s AI platform “to get to know its customers better, as part of a major digital transformation overhaul”, Amperity says. According to Google: “Data lakehouses aim to centralise disparate data sources and simplify engineering efforts so that everyone in your organisation can be data users. A data lakehouse uses the same low-cost cloud object storage of data lakes to provide on-demand storage for easy provisioning and scaling.” Amperity says it has built the first AI-powered Lakehouse Customer Data Platform (CDP). “With customer data constantly evolving, CDPs face significant challenges in accurately tracking customer identities across different channels, households and personal details, which is compounded by stringent privacy regulations that limit access to device and online data,” Amperity says. In a morsel for the nerds, it adds: “Learn how our composable platform leverages native lakehouse architecture to point and share data to and from a data lakehouse to ensure data quality and governance.” The tech will be used by JB Hi-Fi “across their technology stack for automated orchestration, intelligent segmentation and predictive modelling”. Emma Caneva, General Manager Marketing – Digital at JB Hi-Fi said the deal with Amperity “will help us unify and optimise the utility of our valuable first-party data whilst maintaining our commitment to privacy”. She says it will lead to better outcomes for customers “through data-driven decision making.” Amperity says JB Hi-Fi aims to “unify its data” via Amperity’s Identity Resolution, “enhancing data quality across all online and offline channels, providing a 360-degree view of its customers”. This, it said, leads to “personalisation [of customers] at scale”. Billy Loizou, Area Vice President, APAC at Amperity “The customer data landscape is evolving rapidly,” said Billy Loizou, Area Vice President, APAC at Amperity. “Many retailers have struggled with fragmented data, limiting their strategic potential. Amperity’s composable solution streamlines data management, empowering JB Hi-Fi to focus on innovation rather than data wrangling.” Gary Siewert, Marketing & Online Director at JB Hi-Fi, said the partnership will “enable us to better understand and meet the changing needs of our customers across all of our channels”. About Post Author
Amperity Frequently Asked Questions (FAQ)
When was Amperity founded?
Amperity was founded in 2016.
Where is Amperity's headquarters?
Amperity's headquarters is located at 701 5th Avenue, Seattle.
What is Amperity's latest funding round?
Amperity's latest funding round is Incubator/Accelerator.
How much did Amperity raise?
Amperity raised a total of $217.3M.
Who are the investors of Amperity?
Investors of Amperity include Accelerate@IATA, Madrona Venture Group, Tiger Global Management, Declaration Partners, Madera Technology Partners and 16 more.
Who are Amperity's competitors?
Competitors of Amperity include Blueshift, Cohesity, Zeotap, CrossEngage, Piwik PRO and 7 more.
What products does Amperity offer?
Amperity's products include Datagrid and 3 more.
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Compare Amperity to Competitors
mParticle is a customer data platform that specializes in data management and personalization for multi-channel consumer brands. The company offers a suite of services that enable businesses to gather AI-powered customer insights, create unified customer profiles, and activate data across various channels for personalized experiences. mParticle's solutions are designed to enhance customer understanding, lower acquisition costs, and increase the lifetime value of customers. It was founded in 2012 and is based in New York, New York.
ActionIQ is a customer data platform that specializes in audience segmentation, journey orchestration, and real-time customer experiences within the technology sector. The company offers a composable CDP that integrates with various data sources, ensuring secure data management and enabling marketers to create personalized customer interactions. ActionIQ primarily serves sectors such as financial services, media, retail, B2B, and travel & hospitality. It was founded in 2014 and is based in New York, New York.
Tealium focuses on customer data management in the technology sector. It offers services such as real-time data collection and quality control, predictive insights, and data management and storage, all aimed at enhancing customer experiences and driving growth. It primarily serves industries such as automotive, financial services, healthcare, insurance, retail, sports and entertainment, and travel and hospitality. The company was founded in 2011 and is based in San Diego, California.
BlueConic operates as a company providing a customer data platform. The company's main service is to unify first-party data from various systems, for businesses to help build customer relationships and support a range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization. It serves the data management and analytics industry. It was founded in 2010 and is based in Boston, Massachusetts.
Lytics is a customer data platform (CDP) provider that specializes in data management and analytics for enterprises. The company offers solutions to unify customer data into comprehensive profiles, enable personalized marketing experiences, and automate data-driven workflows. Lytics' products are designed to optimize advertising spend, deliver personalized email and website experiences, recommend products for e-commerce, and create targeted audience segments. It was founded in 2012 and is based in Portland, Oregon.
Zeotap focuses on helping brands monetize customer data, operating within the data solutions and marketing industry. It offers services such as a customer data platform for integrating and managing customer data, a data delivery service for targeted marketing, and a universal marketing ID initiative. Zeotap primarily serves the marketing and programmatic advertising sectors. The company was founded in 2014 and is based in Berlin, Germany.
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