AppsFlyer
Founded Year
2011Stage
Series D - II | AliveTotal Raised
$303.1MValuation
$0000Last Raised
$10M | 4 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-34 points in the past 30 days
About AppsFlyer
AppsFlyer develops a mobile advertisement measurement platform. It allows application marketers to measure their user acquisition campaigns in real time. It provides fraud protection, data analytics, privacy-preserving technologies, advanced measurement, and more. The company offers OneLink which is a deep linking technology, which sends the user either directly to the chosen in-application content or to download the application in the right application store. It was founded in 2011 and is based in San Francisco, California.
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AppsFlyer's Product Videos
ESPs containing AppsFlyer
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The data clean rooms market focuses on providing secure and privacy-enhanced environments for data collaboration and analysis. Data clean rooms are controlled environments where organizations can safely share and analyze sensitive or regulated data while maintaining compliance with privacy regulations and data protection laws. These environments often employ advanced techniques such as differentia…
AppsFlyer named as Highflier among 12 other companies, including Snowflake, LiveRamp, and InfoSum.
AppsFlyer's Products & Differentiators
Measurement Suite
Provides full visibility into the customer journey across every channel and device, while preserving customer privacy. AppsFlyer’s measurement suite provides complete visibility into paid, owned, offline and in-ap data across mobile, web, and CTV in order to provide a complete view of the real value of every campaign. This includes multi-touch attribution, SKAd Network attribution.
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Research containing AppsFlyer
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned AppsFlyer in 5 CB Insights research briefs, most recently on Sep 6, 2023.
Sep 6, 2023
The data security market mapAug 14, 2023
The cookieless targeting market mapExpert Collections containing AppsFlyer
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
AppsFlyer is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
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Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Media Networks
467 items
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
Tech IPO Pipeline
257 items
The tech companies we think could hit the public markets next, according to CB Insights data.
AppsFlyer Patents
AppsFlyer has filed 1 patent.
Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/11/2012 | 7/16/2019 | Computer memory, Metadata, Data management, Social networking services, ISO/IEC 11179 | Grant |
Application Date | 10/11/2012 |
---|---|
Grant Date | 7/16/2019 |
Title | |
Related Topics | Computer memory, Metadata, Data management, Social networking services, ISO/IEC 11179 |
Status | Grant |
Latest AppsFlyer News
Sep 20, 2024
Over the past decade, the Asia Pacific (APAC) region has become the epicentre of mobile app innovation. Mobile apps have shifted from ‘nice to have’ to mission-critical pillars of corporate strategy. APAC now accounts for 33 per cent of the global app market value. It is forecast to grow from approximately US$200 billion in 2022 […] The post A decade of evolution: AppsFlyer’s 10 years of elevating mobile marketing in APAC appeared first on e27.
AppsFlyer Frequently Asked Questions (FAQ)
When was AppsFlyer founded?
AppsFlyer was founded in 2011.
Where is AppsFlyer's headquarters?
AppsFlyer's headquarters is located at 100 1st Street, San Francisco.
What is AppsFlyer's latest funding round?
AppsFlyer's latest funding round is Series D - II.
How much did AppsFlyer raise?
AppsFlyer raised a total of $303.1M.
Who are the investors of AppsFlyer?
Investors of AppsFlyer include Salesforce Ventures, Magma Venture Partners, Pitango Venture Capital, Qumra Capital, Goldman Sachs and 5 more.
Who are AppsFlyer's competitors?
Competitors of AppsFlyer include Sensor Tower, Singular, Branch, Amplitude, Adjust and 7 more.
What products does AppsFlyer offer?
AppsFlyer's products include Measurement Suite and 4 more.
Who are AppsFlyer's customers?
Customers of AppsFlyer include eBay, Kabam, Macy's, PizzaHut and UnionBank.
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Compare AppsFlyer to Competitors
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Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava's tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media.
Tenjin specializes in mobile marketing analytics, offering a suite of tools designed to consolidate and normalize user-level marketing data across various ad networks and acquisition sources. The company provides services such as mobile attribution, which helps identify valuable users and advertising channels, and an ad monetization suite, which equips mobile publishers with tools for ad-based app monetization. Additionally, Tenjin offers LTV prediction, fraud prevention, marketing automation, and a marketing data warehouse to streamline data management and analysis. It was founded in 2014 and is based in San Francisco, California.
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