Athletic Greens
Founded Year
2010Stage
Unattributed VC | AliveTotal Raised
$115MValuation
$0000Last Raised
$115M | 3 yrs agoAbout Athletic Greens
Athletic Greens is a company focused on providing comprehensive daily nutrition, operating in the health and wellness industry. The company's main product, AG1, is a formulation of 75 vitamins, minerals, and whole-food sourced nutrients designed to support various aspects of health including gut health, immunity, energy, recovery, focus, and aging. The product is optimized for a wide range of lifestyles, including athletes and those following vegan, paleo, and keto diets. It was founded in 2010 and is based in New York, New York.
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Expert Collections containing Athletic Greens
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Athletic Greens is included in 2 Expert Collections, including Food & Beverage .
Food & Beverage
3,503 items
Startups in the food & beverage space, including alternative proteins, vertically-farmed produce, functional beverages and more.
Unicorns- Billion Dollar Startups
1,244 items
Latest Athletic Greens News
Mar 6, 2024
The European greens powder market is expected to grow from US$ 79.61 million in 2023 to US$ 134.08 million by 2030. It is estimated to grow at a CAGR of 7.7% from 2023 to 2030. The European greens powder market in Europe is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. Greens powder gained traction among health-conscious consumers in the region owing to its numerous benefits, such as immunity boost, detoxification of the body, and stress reduction. According to European Commission (EC), total expenditure on preventive healthcare for all European Union (EU) member countries amounted to US$ 39.6 billion in 2019. Greens powder sourced from probiotics helps to prevent gut-related health problems such as gastrointestinal diseases, constipation, inflammatory bowel disease (IBD), and irritable bowel syndrome (IBS). As a result, there is a high consumer expenditure on preventive healthcare in European countries, especially Italy, Germany, Finland, and Sweden. Thus, the demand for greens powder is increasing to help improve digestive and immune health. Hence, the expenditure on nutraceutical supplements such as greens powder has risen considerably in Europe. Europe Greens Powder Market Segmentation The Europe greens powder market is segmented into product type, distribution channel and country. Based on product type, the Europe greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held the largest share of the Europe greens powder market in 2023. Based on distribution channel, the Europe greens powder market is bifurcated into online sales and offline sales. The offline sales segment held a larger share of the Europe greens powder market in 2023. Based on country, the Europe Greens powder market is segmented into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe greens powder market in 2023. Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, and Lean Greens Ltd are some of the leading companies operating in the Europe greens powder market. Key Topics Covered:
Athletic Greens Frequently Asked Questions (FAQ)
When was Athletic Greens founded?
Athletic Greens was founded in 2010.
Where is Athletic Greens's headquarters?
Athletic Greens's headquarters is located at New York.
What is Athletic Greens's latest funding round?
Athletic Greens's latest funding round is Unattributed VC.
How much did Athletic Greens raise?
Athletic Greens raised a total of $115M.
Who are the investors of Athletic Greens?
Investors of Athletic Greens include Peter Attia, SC.Holdings, Jeremy Jauncey, Miki Agrawal, Alex Honnold and 30 more.
Who are Athletic Greens's competitors?
Competitors of Athletic Greens include Soylent and 4 more.
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