
Butter
Founded Year
2017Stage
Seed | AliveTotal Raised
$21.67MLast Raised
$21.67M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-145 points in the past 30 days
About Butter
Butter is a company that focuses on financial services in the ecommerce sector. It offers a service that allows customers to make online purchases and pay for them over time, including for items such as travel, fashion, tech, and home goods. The company primarily serves the ecommerce industry. Butter was formerly known as Awaymo. It was founded in 2017 and is based in London, England.
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Butter's Product Videos
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Butter's Products & Differentiators
BNPL Flights
Customers can book flights with Butter through our website or app over 10 monthly instalments, at 0% APR. This is not meta-search - they actually do book WITH Butter. We have the airline relationships and we send them their ticket, manage their bookings etc.
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Expert Collections containing Butter
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Butter is included in 1 Expert Collection, including Digital Lending.
Digital Lending
2,468 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Latest Butter News
Jun 2, 2020
Startup of the Week - Awaymo by Startacus Admin Paying for travel just became a whole lot easier thanks to London based travtech startup Awaymo. Whilst the rise in budget airlines may have helped us all nab a bargain flight or two, there are plenty of occasions when the flight we need to book is a lot more costly than we’d like. Whether it’s a last minute thing, a long haul destination or simply because it’s a stretch on our finances at that particular time. If only there was an alternative to maxing out the credit card! Well, the good news is that there is - thanks to our latest startup of the week. Awaymo is “the world’s first pay monthly holiday website”. Here’s how it works: Simply create an Awaymo account and then search for the flight that you need. The platform acts like a travel comparison site in that you will have a range of options to choose from, with different airlines and prices, depending of course on your departure airport and your destination. When you find the flight you want, you can book it by adding it to your Awaymo account. The cost of the flight is then spread over 10 monthly instalments. You pay the first instalment by debit or credit card when you book and then the remaining instalments are paid by direct debit over the next 9 months. That’s pretty much it! There are no extra fees or interest charges - you pay the price that you see. You can travel before you have the flight paid for and you can also pay off the balance quicker, should you so wish - with no penalties or fees. There is a slight mark-up on the flights listed when compared to some other flight comparison sites, but that is surely worth it when you consider the fact that you are not having to pay upfront. And after all - Awaymo also need to make some money! We’re all au fait with paying for lots of things over instalments - from kitchen appliances and furniture to cars. It makes sense therefore to enable flights to be paid in the same way - wouldn’t you agree? Awaymo - we’re loving your work! Travel your thing? You might want to read about: Panzly - innovation in flight insurance Travel startup NAVA wins Travel Technology Europe Disrupt Award 2019 SpareFare - The lowdown on the marketplace for non-refundable flights and holidays Subscribe to our newsletter If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here. <
Butter Frequently Asked Questions (FAQ)
When was Butter founded?
Butter was founded in 2017.
Where is Butter's headquarters?
Butter's headquarters is located at 1 St. Katharine's Way, London.
What is Butter's latest funding round?
Butter's latest funding round is Seed.
How much did Butter raise?
Butter raised a total of $21.67M.
Who are the investors of Butter?
Investors of Butter include BCI Finance and MassChallenge.
Who are Butter's competitors?
Competitors of Butter include Laybuy, Zilch, Kroo, Incard, in3 and 7 more.
What products does Butter offer?
Butter's products include BNPL Flights and 4 more.
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Compare Butter to Competitors

Klarna specializes in providing payment solutions and services within the e-commerce sector. The company offers a platform for online shopping that includes price comparisons, deals, and various payment options to facilitate purchases for consumers. Klarna primarily serves the e-commerce industry by enabling a seamless shopping experience through its payment and financing services. It was founded in 2005 and is based in Stockholm, Sweden.
Zilch is a financial services company specializing in consumer credit and payment solutions. The company offers a 'Buy Now, Pay Later' service that allows customers to make purchases and pay for them over a six-week period in four installments, with the option to pay upfront and receive cashback rewards. Zilch provides a virtual Mastercard to facilitate transactions and promotes responsible spending with features like payment notifications and tailored spending limits. It was founded in 2018 and is based in London, United Kingdom.
Pay.com is a financial technology company specializing in online payment processing. The company offers a suite of payment solutions that enable businesses to accept various payment methods, customize their checkout experiences, and utilize fraud prevention tools. Pay.com primarily serves businesses looking to optimize their revenue through efficient and secure payment systems. It was founded in 2020 and is based in Limassol, Cyprus.
Fly Now Pay Later is a company that operates in the travel tech industry, focusing on providing flexible payment options for travel expenses. The company's main service is to allow customers to book their vacations, including flights, hotels, and package holidays, and pay for them in monthly installments. This service is primarily offered to the travel industry. It was founded in 2013 and is based in London, England.

PayJoy focuses on providing credit solutions in the financial services industry. The company's main offerings include providing customers with the ability to afford their first smartphone on credit, using the phone itself as collateral, and offering cash loans with minimal requirements. It primarily serves the financial services sector in emerging markets. It was founded in 2015 and is based in San Francisco, California.
SprayPay is a company that offers a payment solution allowing customers to make purchases online and pay in installments. Their service enables consumers to spread the cost of their purchases over a period of 1 to 60 months, with the flexibility to choose the loan term and the option for interest-free early repayment. SprayPay primarily serves the ecommerce industry by providing financing options to shoppers. It is based in Breukelen, Netherlands.
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