Sep 19, 2024

With the new offering, the fintech aims to capture a larger share of the B2B payments market, working with partners in addition to selling directly, Brex’s president said. Published Sept. 18, 2024 Brex Embedded Payments solution Permission granted by Brex Brex, the expense management fintech, has launched an embedded payments tool to chase the potential the company sees with partnerships, expanding its reach beyond direct sales. “This fundamentally opens up a big way of going to market through these other partners versus only selling directly. It opens up a massive time and opportunity for us to capture a much larger pie of the $1.5 trillion [business-to-business] payment solution,” Karandeep Anand, Brex’s chief product officer and president, told Banking Dive. The B2B payments space is expected to cross $1.5 trillion by 2027 — up from roughly $953 billion in 2021, according to ResearchAndMarkets data . Brex Embedded, the new application programming interface-driven tool combines providers using various integrations, including Mastercard’s virtual card platform, which allows software vendors to integrate Brex’s corporate card and payments capabilities into their platform without taking on underwriting, onboarding, and credit risk, the company announced Wednesday . Brex said the tool enables software vendors to embed Brex virtual cards with higher limits, competitive rewards, local currency payments in some 50 countries, and quick customer onboarding. The fintech launched the tool broadly Wednesday, but it’s already in use by clients like Sabre, Coupa, DoorDash, Boomi, and ScaleAI. The embedded payments solution helps save 440 hours per year on manual general ledger coding and thousands on foreign transaction fees annually, the company noted. Sherri Haymond, co-president of global partnerships at Mastercard, noted how large enterprises have transformed businesses in the digital landscape and the need to offer innovative solutions. “We're thrilled to expand our partnership with Brex to launch Brex Embedded, which puts corporations in control with a simple, safe and easy way to manage connected payments experiences,” Haymond said in a statement Wednesday. The test programs the fintech ran with Coupa and Sabre materially shaped what the embedded tool needed to look like, according to Anand. Though the current solution is based on customer feedback, there’s an opportunity for the company to build out the tool, he added. Issuing credit cards using an API is the easy part, Anand said. “The hard part about building a fintech is, how do you do risk? How do you do credit modeling?” he said. “While we own credit card offering, we own expanding software, we also want to power hundreds and thousands of other businesses which want to embed payments into their product.” Founded in 2017, Brex, the brainchild of immigrants, built the corporate credit card for startups and today, one in every three startups in the U.S. uses Brex, Anand noted. As startups like DoorDash grew, Brex created a software stack to orchestrate a growing company’s expense management, travel, accounts payable and procurement in addition to payment methods. A ‘hardened’ platform “When you're touching somebody's money, you are in a trust game,” Anand said. Having a global payments footprint has “hardened” the stack of payment solutions through the number of licenses, approvals, and checks the platform required, he noted. “We co-create and harden with early adopters,” Anand said. “So, by the time it goes on, it is compliance-hardened, regulatory-hardened, and enterprise-grade before it gets opened up.” As Brex readies to become a public company — the timing depends on market condition — investments in compliance and regulatory policies become more critical, he highlighted. Three-way win Companies that work with Brex and that used to be non-digital required weeks and months to get their workflow payments done, Anand said. A faster process improves user experience, he added. And for software partners, offering the embedded tool can attract more customers and create increased revenue through payments processing share, Anand said. Meanwhile, those vendors avoid the costs of building in-house solutions related to risk, Know Your Customer and fraud checks. Brex’s model helps to generate payments into a profitable, risk-free income stream for partners while improving overall service quality, according to the product chief. “This is a unique offering in the sense it's not even win win it's a three-way win-win-win across the customer, Brex and the partner,” Anand said.