Jun 24, 2024

Top 5 Branded Videos of the Week: The next mobile game YouTube marketing blitz has arrived Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name up above would imply – all the data comes from Gospel Stats . If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here . Subscribe for daily Tubefilter Top Stories Subscribe After taking a week off from the #1 spot in our Weekly Brand Report, MrBeast has returned to familiar territory. Meanwhile, a mobile game with a significant marketing budget is involved with two different creators near the top of the ranking. Those are two of the top stories from our latest rundown of notable YouTube campaigns. MrBeast threw us a curveball last week. Instead of providing the #1 video in the Weekly Brand Report, he showed up as a guest star in the #1 video in the Weekly Brand Report. His Airrack gym rat collab was great, but this week, Jimmy Donaldson reminded us how he became YouTube’s biggest creators: By perfectly executing large-scale videos with sponsorships seamlessly layered in. He brought back longtime partner Cirkul as the sponsor of a clip that features an extravagant obstacle course. Let’s just say there’s a reason MrBeast’s face shows up when you arrive on the Cirkul website. Squad Busters isn’t the only casual game to earn a prominent mention in this week’s Brand Report. Dragon City, a social network game that has appeared in our rankings in the past, is back at it as the sponsor of Dhar Mann‘s latest moralistic tale. The clip is vintage Mann: There’s a cool kid who learns that there’s more to life than being popular, a nerd who is rewarded for his kindness, and plenty of work for Mann’s recurring stable of actors. What does this have to do with a game that asks its players to tend to dragon eggs? The connection is a bit of a stretch, but that’s part of the Dragon City gameplan. The clickbait title of this Sargi Family video doesn’t refer to any of the dropped phones that appear in the vlog, but it might as well. The family channel supported everyone’s favorite hub for new phone cases — i.e. Casetify — by rolling through old video footage that shows various family members’ fallen phones. We previously found Casetify near the top of our Weekly Brand Report , but in our latest data, we can see that the retailer has connections with YouTube creators of all shapes and sizes. …and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here . Subscribe for daily Tubefilter Top Stories Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox. Subscribe Related Stories