Healthcare & Life Sciences / Monitoring, Imaging & Diagnostics Tech

Best D2C Genetic Tests Companies

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What is D2C Genetic Tests?

The D2C genetic tests market refers to the direct-to-consumer genetic testing category, where individuals can purchase genetic tests without a healthcare provider's involvement. The market promises to provide personalized insights into an individual's genetic makeup, health risks, ancestry, and inherited traits. However, there are concerns about the accuracy and interpretation of results, as well as privacy and ethical issues. The vendors in this market aim to address these concerns and offer value propositions such as improving population health outcomes and driving service line growth for health systems. Customers can opt to have their data securely stored in a cloud, allowing them to share their results with medical professionals and family members.

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Top D2C Genetic Tests Companies

Helix logo
Helix

United States / Founded Year: 2015

Helix works as a population genomics company operating in the healthcare and life sciences sectors. The company provides solutions that enable health systems, public health organizations, and life science companies to integrate genomic data into patient care and public health decision-making. Its primary customers are health systems, public health entities, and life science companies. It was founded in 2015 and is based in San Mateo, California.

Key People

Scott Burke, James Lu, Justin Kao, and 2 more

Natera logo
Natera

United States / Founded Year: 0000

Natera operates as a clinical genetic testing company. It offers a range of tests to identify diseases such as breast cancer, bladder cancer, lung cancer, gynecologic cancer, and more. The company was formerly known as Gene Security Network. The company was founded in 2004 and is based in Austin, Texas.

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23andMe logo
23andMe

United States / Founded Year: 0000

23andMe (NASDAQ: ME) is a consumer genetics and research company operating in the healthcare and biotechnology sectors. It offers a deoxyribonucleic acid (DNA) testing services that provide insights into ancestry and health predispositions, helping individuals understand their genetic makeup. Its services are primarily used by individuals seeking to learn more about their genetic health risks and ancestry. The company was founded in 2006 and is based in Sunnyvale, California.

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Known Customers

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Ancestry logo
Ancestry

United States / Founded Year: 0000

Ancestry focuses on family history and consumer genomics. The company offers services to allow individuals to discover their family history and gain insights from their deoxyribonucleic acid (DNA), such as their ethnicity and personal traits. It primarily serves individuals interested in personal discovery and understanding their family history. It was formerly known as The Generations Network. It was founded in 1983 and is based in Lehi, Utah.

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Key People

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Color logo
Color

United States / Founded Year: 0000

Color specializes in genetic testing and health services, focusing on early detection and management of cancer and hereditary diseases. The company offers genetic screenings to assess the risk for hereditary cancer and heart conditions, as well as services to understand medication responses, aiming to facilitate preventative health measures and personalized care plans. Color primarily serves employers, health plans, unions, and clinicians, providing them with tools to manage the health of their populations. Color was formerly known as Color Global. It was founded in 2014 and is based in Burlingame, California.

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Known Customers

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Key People

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All Companies in D2C Genetic Tests

Gencove logo
Gencove

United States / Founded Year: 0000

Gencove is a company that focuses on genomics, operating within the biotechnology and software-as-a-service industries. The company offers a low-pass sequencing platform that provides high-volume, cost-effective genomic data, enabling the discovery of genetic risk of diseases, novel genetic associations, ancestry, parentage, and traits improvement. Gencove primarily serves academic, agriculture, biotech, diagnostic, and pharmaceutical sectors. Gencove was formerly known as Seeq Labs. It was founded in 2015 and is based in New York, New York.

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Genome Medical logo
Genome Medical

United States / Founded Year: 0000

Genome Medical is a telegenetics company specializing in genetic counseling and services within the healthcare sector. The company offers accessible genetic counseling, risk assessment, and educational services through a telehealth platform, aiming to make precision medicine actionable and improve patient outcomes. Genome Medical primarily serves hospitals and health systems, biopharmaceutical organizations, and genetic testing laboratories. It was founded in 2016 and is based in South San Francisco, California.

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Key People

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Human Longevity logo
Human Longevity

United States / Founded Year: 0000

Human Longevity is a health intelligence company that operates in the genomics and healthcare sectors. The company offers a precision healthcare program that uses advanced technology to detect and potentially preempt various diseases, including cancer, cardiac, metabolic, and neurodegenerative diseases. The company primarily serves individuals seeking to proactively manage their health and longevity. It was founded in 2013 and is based in San Diego, California.

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Probably Genetic logo
Probably Genetic

United States / Founded Year: 0000

Probably Genetic focuses on the healthcare sector, specifically in the domain of genetic testing for rare diseases. The company offers a service that includes an online symptom checker, direct-to-consumer genetic testing, and a connection to treatments and advocacy communities. Their primary customers are individuals who are potentially suffering from rare diseases and are seeking diagnosis and treatment. It was founded in 2019 and is based in San Francisco, California.

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SelfDecode logo
SelfDecode

United States / Founded Year: 0000

SelfDecode specializes in personalized health and wellness through its focus on DNA testing and analysis within the healthcare industry. The company offers insights into genetic predispositions and provides personalized health recommendations based on an individual's DNA, lab results, and lifestyle factors. SelfDecode caters to individuals seeking to optimize their health through science-backed, personalized information. It was founded in 2016 and is based in Miami, Florida.

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Key People

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Our Methodology

The ESP matrix leverages data and analyst insight to identify and rank leading private-market companies in a given technology landscape.

What is D2C Genetic Tests?

The D2C genetic tests market refers to the direct-to-consumer genetic testing category, where individuals can purchase genetic tests without a healthcare provider's involvement. The market promises to provide personalized insights into an individual's genetic makeup, health risks, ancestry, and inherited traits. However, there are concerns about the accuracy and interpretation of results, as well as privacy and ethical issues. The vendors in this market aim to address these concerns and offer value propositions such as improving population health outcomes and driving service line growth for health systems. Customers can opt to have their data securely stored in a cloud, allowing them to share their results with medical professionals and family members.

Expert Collections

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Market Map

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Do you compete within D2C Genetic Tests?

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Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.