
Demandbase
Founded Year
2005Stage
Debt | AliveTotal Raised
$330MLast Raised
$175M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-115 points in the past 30 days
About Demandbase
Demandbase specializes in B2B account-based marketing software and go-to-market solutions. The company offers a suite of products that enhance sales and marketing efforts by providing sales intelligence, predictive analytics, and advertising tools powered by artificial intelligence. Demandbase primarily serves sectors such as business services, financial services, manufacturing, and technology. It was founded in 2005 and is based in San Francisco, California.
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ESPs containing Demandbase
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The account-based marketing market is focused on helping B2B sales and marketing teams compete in the digital space by providing detailed data on companies, prospects, and customers in their target market. The market offers solutions that streamline measurement, reporting, analysis, and optimization across multiple channels to save time for marketers. AI and automation are becoming increasingly im…
Demandbase named as Outperformer among 15 other companies, including 6sense, Madison Logic, and Bombora.
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Research containing Demandbase
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Demandbase in 4 CB Insights research briefs, most recently on May 15, 2023.

Expert Collections containing Demandbase
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Demandbase is included in 3 Expert Collections, including Tech IPO Pipeline.
Tech IPO Pipeline
286 items
Ad Tech
4,233 items
Companies offering tech-enabled marketing and advertising services.
Artificial Intelligence
14,767 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Demandbase Patents
Demandbase has filed 2 patents.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
2/28/2013 | 8/16/2016 | Real estate, Free trade agreements, Trade blocs, Yukos, Legal terminology | Grant |
Application Date | 2/28/2013 |
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Grant Date | 8/16/2016 |
Title | |
Related Topics | Real estate, Free trade agreements, Trade blocs, Yukos, Legal terminology |
Status | Grant |
Latest Demandbase News
Sep 11, 2024
News provided by Share this article Company Celebrated for Excellence in Culture, Innovation, and Technology SAN FRANCISCO, Sept. 11, 2024 /PRNewswire/ -- Demandbase , the leading account-based GTM platform for B2B enterprises, today announces it has been recognized with numerous Best Workplaces awards. To start, the company has earned a spot as one of Fast Company's 100 Best Workplaces for Innovators for 2024. Additionally, Great Place To Work® and Fortune magazine have selected Demandbase for their 2024 Fortune Best Medium Workplaces™ and 2024 Best Workplaces in Technology™ lists. "We feel privileged to be recognized by both Fast Company and Fortune as one of the best workplaces in the country," says Gabe Rogol, chief executive officer at Demandbase. "These acknowledgments reflect our commitment to fostering a culture of innovation, collaboration, and excellence. At our core, we believe that when our team thrives, so do our customers. These awards reinforce the importance of maintaining a workplace where creativity and technology intersect, enabling us to continue delivering outstanding results for B2B enterprises." Details on each of these elite awards includes: Fast Company's Best Workplaces for Innovators celebrates company cultures that empower employees at all levels to improve processes, create new products, or invent new ways of doing business. The Fortune Best Medium Workplaces™ list is highly competitive. Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, race, gender, sexual orientation, work status, or other demographic identifier. The Fortune Best Workplaces in Technology™ was compiled to recognize companies committed to creating a positive work environment. This accolade celebrates Demandbase's dedication to building an outstanding workplace, as proven by its employees' outstanding feedback. To learn more and apply to join the Demandbase team, please visit https://www.demandbase.com/about-us/careers/job-openings/ . About Demandbase Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com . SOURCE Demandbase
Demandbase Frequently Asked Questions (FAQ)
When was Demandbase founded?
Demandbase was founded in 2005.
Where is Demandbase's headquarters?
Demandbase's headquarters is located at 680 Folsom, San Francisco.
What is Demandbase's latest funding round?
Demandbase's latest funding round is Debt.
How much did Demandbase raise?
Demandbase raised a total of $330M.
Who are the investors of Demandbase?
Investors of Demandbase include Vista Credit Partners, Altos Ventures, Scale Venture Partners, Adobe, Greenspring Associates and 13 more.
Who are Demandbase's competitors?
Competitors of Demandbase include Sales Marker, CaliberMind, Reo.dev, 6sense, Terminus and 7 more.
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Compare Demandbase to Competitors

6sense specializes in account-based marketing and revenue AI technology within the B2B sector. The company offers a platform that predicts potential customers likely to purchase and suggests engagement strategies, along with providing services such as account identification, intent data analysis, predictive analytics, and data enrichment. 6sense primarily serves sectors that include business services, financial services, manufacturing, technology, and transportation & logistics. It was founded in 2013 and is based in San Francisco, California.

Terminus is a company that focuses on account-based marketing in the business sector. The company offers services that help businesses identify and prioritize their best customers, execute marketing strategies across various channels, and provide accurate and actionable data. Their main products include a B2B advertising tool, a data service for improving data accuracy and reliability, and professional services for strategy and execution. They primarily serve the digital marketing and sales sectors. It was founded in 2014 and is based in Atlanta, Georgia.
N.RICH is a company specializing in account-based marketing (ABM) and advertising within the B2B sector. They offer a platform that combines intent data and predictive analytics to help businesses identify and engage with potential enterprise buyers, as well as measure the impact of marketing on sales pipelines. N.RICH primarily serves sectors such as software, cybersecurity, life sciences, and manufacturing with its ABM solutions. It was founded in 2016 and is based in New York, New York.

Leadspace focuses on providing a business-to-business (B2B) customer data platform in data management. It offers services that include collecting, unifying, and segmenting market data to support end-to-end customer acquisition. The company was founded in 2010 and is based in San Francisco, California.
Tomi.ai specializes in predictive analytics and marketing optimization for businesses with long sales cycles. The company offers a suite of tools that leverage machine learning to analyze first-party data and predict customer behavior, enabling more efficient ad spending and improved conversion rates. Tomi.ai primarily serves sectors such as B2B, financial services, real estate, and other industries with complex sales processes and significant offline components. It was founded in 2020 and is based in Sunnyvale, California.
Kwanzoo is a B2B pipeline growth platform that specializes in account-based marketing and sales enablement. The company offers a suite of tools for identifying individual buyers, integrating intent data, and providing actionable insights to drive pipeline and revenue growth. Kwanzoo's platform serves as a unifying solution for marketing and sales teams to align their efforts and optimize early-stage pipeline development. It was founded in 2009 and is based in Los Altos, California.
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