
Firework
Founded Year
2017Stage
Series B | AliveTotal Raised
$214.26MValuation
$0000Last Raised
$150M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-44 points in the past 30 days
About Firework
Firework is a company specializing in video commerce and livestreaming platforms within the digital marketing and e-commerce sectors. The company offers a suite of products that enable businesses to create interactive, shoppable video content and engage with customers through AI-driven experiences and live video chats. Firework's solutions cater to various industries, including automobile, electronics, beauty, fashion, and home, providing tools to enhance online sales and customer engagement. Firework was formerly known as Loop. It was founded in 2017 and is based in San Mateo, California.
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Firework's Product Videos


ESPs containing Firework
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The livestream e-commerce market, or live video shopping, enables real-time online shopping experiences where influencers or salespeople promote products. It includes white label software providers, and brand-accessible marketplaces. Shoppable videos and one-to-one digital clienteling capabilities are features commonly offered by software providers. The goal is to help retailers and brands enhance…
Firework named as Leader among 15 other companies, including ByteDance, TalkShopLive, and Whatnot.
Firework's Products & Differentiators
livestream solution
Firework's livestream solution embeds cleanly into customer sites and features many interactive and conversion-based elements.
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Research containing Firework
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Firework in 6 CB Insights research briefs, most recently on May 25, 2023.

May 25, 2023
Will livestream shopping ever take off globally?
Mar 15, 2022 report
The Retail Tech 100: The top retail tech companies of 2022Expert Collections containing Firework
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Firework is included in 3 Expert Collections, including E-Commerce.
E-Commerce
11,619 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Sales & Customer Service Tech
718 items
Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.
Retail Tech 100
200 items
The most promising B2B tech startups transforming the retail industry.
Latest Firework News
Aug 20, 2024
Microsoft Loop 2.0 comes with a revamped UI and several improvements Apr 20, 2024 Microsoft today introduced Microsoft Loop 2.0 with a revamped UI and enhancements to improve the overall user experience. First, Loop has moved to a new URL: https://loop.cloud.microsoft. This URL change is part of a company-wide effort at Microsoft to streamline the overall experience by reducing sign-in prompts, redirects, and delays when accessing Microsoft's online services. Microsoft Loop 2.0 comes with a revamped UI that looks clean and simple. Beyond the new UI, Microsoft has made it easier to access your meeting notes, favorites, recent items, and more with the new navigation menu on the left. There is a new prominent Create button on the top left that allows you to create workspaces or draft ideas from anywhere in the app. Previously, you could create new Loop items only from the home page. With Loop 2.0, you can now add your Loop Components, pages, or ideas to a workspace directly from the breadcrumb at the top. You can add them to existing workspaces or create brand new ones. All the Collaborative Meeting Notes from Microsoft Teams are now organized under the Meeting Notes tab. You can also create your pre-read notes or agenda items for all of your upcoming meetings within the new Loop experience. The Favorites tab on the left navigation bar will allow you to easily access and switch between your favorite and recent workspaces in the Microsoft Loop app. Finally, the Recent tab on the navigation bar will allow you to easily find your most recent Loop pages and components across Microsoft 365. In addition to the ones you created using the Loop app, the Recent tab will even show you Loop components that you created directly in Microsoft Teams, Outlook, OneNote, and Whiteboard. Microsoft Loop 2.0 is not live for everyone yet, but Microsoft is actively rolling it out, and it will be available for everyone soon. Tags
Firework Frequently Asked Questions (FAQ)
When was Firework founded?
Firework was founded in 2017.
Where is Firework's headquarters?
Firework's headquarters is located at 234 7th Avenue, San Mateo.
What is Firework's latest funding round?
Firework's latest funding round is Series B.
How much did Firework raise?
Firework raised a total of $214.26M.
Who are the investors of Firework?
Investors of Firework include SoftBank, American Express Ventures, GSR Ventures, IDG Capital, Lightspeed China Partners and 5 more.
Who are Firework's competitors?
Competitors of Firework include ShareChat, SWIRL, TalkShopLive, Popshop Live, eStreamly and 7 more.
What products does Firework offer?
Firework's products include livestream solution and 4 more.
Who are Firework's customers?
Customers of Firework include Albertsons Safeway and PGA Tour.
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Compare Firework to Competitors

Immerss focuses on enhancing the online shopping experience by integrating personalization and live interaction capabilities into ecommerce platforms. The company offers digital clienteling and livestream shopping solutions that allow retail associates to engage with customers through one-on-one shoppable video calls, dynamic chat engagements, and live streaming events. Immerss primarily serves industries such as footwear, apparel, jewelry, home decor, accessories, beauty, electronics, and sporting goods. It was founded in 2015 and is based in Dallas, Texas.

Buywith develops a platform for brands, retailers, influencers, and experts to host live shopping events. The company empowers content creators and helps e-commerce sites drive sales and audience counts insights. The company was founded in 2018 and is based in Tel Aviv, Israel.

Livescale is a social commerce platform focused on enhancing digital commerce through live shopping experiences. The company offers an all-in-one solution that includes a live shopping platform, along with strategy, production, and talent services to help businesses plan and execute live events. Livescale primarily serves clients ranging from small businesses to large enterprises, offering personalized approaches to increase sales, engagement, and conversion rates. It was founded in 2016 and is based in Montreal, Quebec.

ONLIVE.SITE is a company that focuses on providing video streaming commercial software as a service in the technology sector. The company offers a cloud-based, no-code AI driven platform that allows brands to create their own audiovisual channels for video-commerce, video-demonstrations, video-customer care, and video-TV channels on their websites and digital platforms. It primarily serves sectors such as automotive, consumer electronics, beauty and cosmetics, fashion, real estate, retail, and software/SaaS. It was founded in 2020 and is based in Barcelona, Spain.
Smartzer specializes in video commerce technology within the e-commerce sector. The company offers interactive video players that enable consumers to click on items within a video to see more information and purchase links, as well as live shopping solutions that allow for real-time customer engagement. Smartzer's technology is designed to be scalable and user-friendly, providing a seamless shopping experience through videos. It was founded in 2012 and is based in Surrey, England.

TalkShopLive develops a platform that offers live streaming and social selling services in the online retail industry. It helps individuals to sell a wide range of products online. The company primarily serves the ecommerce industry. TalkShopLive was founded in 2018 and is based in West Hollywood, California.
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