Upside
Founded Year
2016Stage
Series D | AliveTotal Raised
$165MValuation
$0000Last Raised
$65M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-78 points in the past 30 days
About Upside
Upside operates as a retail technology company. The company's main service is a mobile application that offers cash-back rewards to consumers for their everyday purchases such as gas, groceries, and food. It primarily serves the retail industry. Upside was formerly known as GetUpside. It was founded in 2016 and is based in Washington, DC.
Loading...
ESPs containing Upside
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The digital loyalty programs market provides businesses with the ability to track and engage with their loyal customers. These programs allow businesses to offer rewards and incentives to customers who frequently make purchases, encouraging them to continue returning. Additionally, these programs provide valuable data and insights into customer behavior, allowing businesses to better understand an…
Upside named as Leader among 9 other companies, including FiveStars, Magicpin, and Odeko.
Loading...
Research containing Upside
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Upside in 4 CB Insights research briefs, most recently on Sep 13, 2022.
Sep 13, 2022
3 retail tech trends to watch in Q3’22
Expert Collections containing Upside
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Upside is included in 5 Expert Collections, including Conference Exhibitors.
Conference Exhibitors
5,302 items
Loyalty & Rewards Tech
617 items
Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.
Unicorns- Billion Dollar Startups
1,244 items
Store tech (In-store retail tech)
1,677 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Restaurant Tech
1,285 items
Upside Patents
Upside has filed 3 patents.
The 3 most popular patent topics include:
- behaviorism
- computer memory
- data management
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
2/14/2023 | 12/12/2023 | Behaviorism, Data management, Network protocols, Computer memory, Supernovae | Grant |
Application Date | 2/14/2023 |
|---|---|
Grant Date | 12/12/2023 |
Title | |
Related Topics | Behaviorism, Data management, Network protocols, Computer memory, Supernovae |
Status | Grant |
Latest Upside News
Aug 30, 2024
Instacart is partnering with cash back app Upside to double cash back for Cart Star shoppers fueling up with the Upside app. Instacart is launching a new partnership to help its shoppers earn cash back when filling up their tank. The delivery platform is partnering with cash back app Upside to double cash back for Cart Star shoppers fueling up with the Upside app. Beginning Labor Day weekend, every fill-up at participating gas stations can earn Cart Star shoppers double the cash back they usually receive with Upside. The special promotion will run from Aug. 30 - Sept. 30, 2024. “As summer winds down and families head into their fall routines, we want to help give shoppers an extra boost in savings on some of their most common expenses, like fuel,” said Tom Maguire, VP and head of operations at Instacart . “This partnership with Upside is our way of acknowledging the fantastic services that Instacart shoppers provide and to help ease some of those at-the-pump costs. With double the cash back, we’re furthering our efforts to support and invest in the shopper community.” In July 2022, Instacart rolled out Cart Star , a rewards program for its shoppers. Every qualifying shopper in the Cart Star program receives tailored rewards and offerings through third-party partners, as well as directly within the Instacart platform. To qualify for Cart Star, shoppers accumulate points based on the number of orders they fulfill. Advertisement - article continues below Advertisement To earn double cash back, shoppers can download the Upside app, visit the Cart Star Rewards Hub on Instacart and tap “Redeem at Upside” to link their account and qualify for the promotion. Each time a shopper needs gas, they can check the app to find participating stations and check-in, fuel up, and the double cash back will automatically be credited to their account.
Upside Frequently Asked Questions (FAQ)
When was Upside founded?
Upside was founded in 2016.
Where is Upside's headquarters?
Upside's headquarters is located at 1701 Rhode Island Avenue, Washington.
What is Upside's latest funding round?
Upside's latest funding round is Series D.
How much did Upside raise?
Upside raised a total of $165M.
Who are the investors of Upside?
Investors of Upside include Builders VC, Bessemer Venture Partners, General Catalyst, Aramco Ventures, Vista Equity Partners and 3 more.
Who are Upside's competitors?
Competitors of Upside include Ibotta, Fetch, Benjamin, Karma Wallet, Drop and 7 more.
Loading...
Compare Upside to Competitors
Fetch operates in the loyalty and rewards industry. The company provides a mobile application that allows users to earn points by scanning shopping receipts, which can then be redeemed for gift cards and other rewards. Fetch also offers insights to brand partners on consumer shopping habits and engagement. It was founded in 2013 and is based in Madison, Wisconsin.
Benjamin operates a financial technology company that offers a service that helps users get cash back and rewards from everyday spending. It primarily serves the consumer finance industry. The company was founded in 2022 and is based in New York, New York.
Bright Bucks is a company focused on financial services and community support. The company offers a platform where members can earn extra cash and cashback rewards through various activities such as taking surveys, shopping, and referrals. These earnings can be used for personal expenses or donated to various non-profit organizations. It was founded in 2019 and is based in San Antonio, Texas.
Top Cashback is a company that operates in the online retail and financial services sector. It provides a platform where consumers can earn cashback rewards from thousands of brands when they shop online. The company primarily serves the ecommerce industry. It is based in Stafford, England.
Drop operates at the nexus of e-commerce and financial technology, offering a rewards program to incentivize shopping. The company provides a platform where users can earn points for purchases made online and offline, which can then be redeemed for gift cards and other rewards. Drop primarily serves the e-commerce industry, engaging Millennials and consumers by offering a tailored shopping experience and rewards for survey participation. It was founded in 2015 and is based in Toronto, Canada.
Karma is an AI-powered shopping assistant that operates in the ecommerce industry. The company offers a browser extension and mobile app that help users save money by tracking prices, finding coupons, and managing shopping lists. Karma primarily serves individual consumers looking to optimize their online shopping experience. It was founded in 2014 and is based in Tel Aviv, Israel.
Loading...