Greenlight
Founded Year
2014Stage
Series D | AliveTotal Raised
$556.5MValuation
$0000Last Raised
$260M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-58 points in the past 30 days
About Greenlight
Greenlight provides financial services to help parents monitor their child's spending habits. It offers a banking and investing application for kids with an integrated smart debit card. It also allows parents to reload the card with funds from a mobile application and place restrictions around merchants so that children can make purchases. Greenlight was formerly known as Greenlight Me. The company was founded in 2014 and is based in Atlanta, Georgia.
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Greenlight's Products & Differentiators
Greenlight
Greenlight is a comprehensive, all-in-one money management platform built for families that offers a suite of financial services. It includes a parent-managed debit card, companion app and educational resources that teach young people critical financial skills. Using Greenlight, parents can automate allowance, manage chores, set flexible spend controls and enable their kids to become investors. Kids explore lessons in earning, saving, spending, giving, and investing while learning to make real-world tradeoff decisions.
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Research containing Greenlight
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Greenlight in 1 CB Insights research brief, most recently on Sep 11, 2024.
Expert Collections containing Greenlight
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Greenlight is included in 7 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,244 items
Baby and Kids Tech
1,281 items
Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.
Payments
3,033 items
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Fintech 100
999 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Financial Wellness
245 items
Track startups and capture company information and workflow.
Fintech
9,294 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Latest Greenlight News
Sep 8, 2024
Share this: September 8, 2024 at 12:19 a.m. The investing information provided on this page is for educational purposes only. NerdWallet, Inc. does not offer advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular stocks, securities or other investments. Giving money to teenage children might sound simple, but it can quickly become complicated. Parents often want to set limits on how much their teens can spend, teach them about money management and protect them from fraud, all at the same time. “It’s about knowing your kids and tailoring the approach a little bit to the child,” says Amy Spalding, a certified financial planner at District Capital Management, a Washington, D.C.-based firm. Some kids need more active help to stay organized and learn how to stay within a budget, while others need to be encouraged to practice spending in the real world. Here are some strategies to consider when providing money to your teenager: Start with cash When children are using money on their own for the first time, sticking with cash can be the easiest way for them to learn how to manage it, says Dan Tobias, a CFP and founder of Passport Wealth Management in Cornelius, North Carolina. “First, get them to understand and appreciate money with paper. Then, when you need to, you can switch to electronic methods,” he says. That’s the approach he uses for his own three children. He gives them a cash allowance and lets them decide how to spend it, which includes letting them make mistakes. “Don’t be afraid to let them fail,” Tobias says. Kids might lose a $20 bill, splurge on something that breaks the next day or, in his case, buy a fish and a tank that they soon don’t want anymore. Those mistakes are critical teaching moments, he says, so it’s important parents don’t micromanage their kids’ spending. Leverage familiar apps Once children start earning and spending their own money without you nearby, digital payments become more appealing. You can use methods you and your kids may already know, like Apple Wallet, Venmo or other apps already connected to your phone. They are often connected to a parent’s credit card or checking account, unless a child already has their own. Sarah Behr, a financial planner and owner of Simplify Financial in San Francisco, says apps can be helpful because a parent can closely monitor a child’s spending and “keep the guardrails up” while still giving them the freedom to make their own spending decisions. If a teen overspends without permission, that can lead to a helpful conversation about budgeting. At the same time, parents can find ways to make sure their own accounts are protected, by using the apps to set spending limits or creating separate accounts with low balances and low credit limits. Spalding turned to digital payment apps when her teenagers started spending money on their own. She set up a separate bank account with a low balance to limit the potential damage if the account was compromised or a teen overspent. Try paid products for more support Debit cards and apps designed for kids like Greenlight, GoHenry and BusyKid offer additional support for families, such as allowing them to actively manage a budget and chores, but they often come with a fee. Greenlight, which costs between $5.99 and $14.98 a month, offers parental controls, the ability to assign chores and allowance automation, among other features. “Kids can understand the bigger picture of money management” and also set savings goals for themselves, says Jennifer Seitz, director of education at Greenlight. Gregg Murset, a CFP and CEO of BusyKid, a debit card and chore app for kids, says the app helps parents teach kids important lessons about tracking money, investing and giving to charity. “That’s what we do as adults — save, invest and share — so we are modeling reality,” he says, adding that kids ages five through 17 can use the app, which costs $4 a month. Encourage savings Regardless of the method you choose, saving money should be part of the conversation with your kids, Spalding suggests. When her children were young teenagers, she took them to a local bank to set up a savings account so they could deposit money they had accumulated from babysitting jobs and gifts. She says you could also use an online high-yield savings account to see the money compound more quickly. Investing in a Roth IRA can be a smart next step for children earning their own money. Behr offered her daughter a savings match up to the amount she contributed to encourage her to save more for the future. “I’m hoping the discipline of this exercise in delayed gratification sinks in,” she says. Teens can save up to the amount of their earned income with a limit of $7,000 for 2024. With that kind of practice, saving for the future might even become a lifelong habit.
Greenlight Frequently Asked Questions (FAQ)
When was Greenlight founded?
Greenlight was founded in 2014.
Where is Greenlight's headquarters?
Greenlight's headquarters is located at 303 Peachtree Street Northeast, Atlanta.
What is Greenlight's latest funding round?
Greenlight's latest funding round is Series D.
How much did Greenlight raise?
Greenlight raised a total of $556.5M.
Who are the investors of Greenlight?
Investors of Greenlight include TTV Capital, Canapi, Fin Capital, Bond, Goodwater Capital and 20 more.
Who are Greenlight's competitors?
Competitors of Greenlight include Petal, Goalsetter, Mozper, GoHenry, Little Wallet and 7 more.
What products does Greenlight offer?
Greenlight's products include Greenlight.
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Compare Greenlight to Competitors
Step Mobile is a financial technology company specializing in banking services aimed at helping teens and young adults achieve financial independence. The company offers a secured Visa credit card designed to build credit, FDIC-insured savings accounts, investment opportunities, and a rewards program, all managed through a mobile app without monthly or hidden fees. Step Mobile primarily serves the financial education and banking sector for the younger demographic. It was founded in 2018 and is based in Palo Alto, California.
Copper operates as a financial technology company in the banking and education sectors. The company provides a platform that teaches kids and teens about money management, offering services such as a debit card, savings rewards, and financial literacy resources. It primarily serves the family and education sectors. It was formerly known as Copper Banking. It was founded in 2019 and is based in Seattle, Washington.
BusyKid is a financial education platform that specializes in teaching money management to children through a chore and allowance system. The company offers a suite of tools including a chore management app, an allowance tracker, and a BusyKid VISA® Prepaid Card, which allows kids to save, share, spend, and invest their earnings under parental supervision. It was founded in 2010 and is based in Scottsdale, Arizona.
Till Financial is a financial technology company focused on fostering financial literacy among young people. The company offers a fee-free app and debit card designed to help kids learn money management skills such as earning, spending, and saving. Till Financial primarily serves the family sector, providing tools for both kids and parents to engage in practical financial education. It was founded in 2018 and is based in Boston, Massachusetts.
TeenGo is a company focused on financial wellness for younger generations, operating in the financial education sector. The company offers a solution that helps children become financially literate, providing tools for managing finances, promoting smart savings, and offering a simple and secure mobile payment option. Primarily, TeenGo caters to the financial education sector for the younger demographic. It is based in Buenos Aires, Argentina.
Yours Bank is a digital banking platform with a focus on financial education for the youth. The company offers digital banking services and educational content to help young people manage their finances intelligently and achieve financial independence. Its services cater to families seeking to educate their children about money management in a secure environment. It was founded in 2020 and is based in Porto Alegre, Brazil.
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