Analyzing Goldman Sachs’ growth strategy: How the 150-year-old global financial institution is reinventing itself

Founded in 1869, Goldman Sachs has established itself as one of the world’s largest investment banks and is a major force in the global financial markets.

But the firm is now looking to expand far beyond its traditional business lines, such as investment banking and asset management.

For example, it recently launched a digital consumer bank called Marcus and partnered with Apple to launch a credit card. Goldman is also building an embedded finance offering to allow its financial services — such as digital lending, escrow services, and payments processing — to be integrated with third-party platforms like e-commerce sites via APIs.

These moves are already making waves but Goldman’s ambitions to diversify its services and drive growth extend much further.

Using CB Insights data, we uncovered the 5 most important strategic priorities highlighted by Goldman Sachs’ recent acquisitions, investments, and partnerships. We then categorized companies by their business relationships with Goldman Sachs across these priorities:

• Blockchain and cryptocurrency infrastructure
• Commercial payments
• Consumer financial services
• Core business growth
• Operational technology

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