We assess the momentum of the tour and activity booking market following GetYourGuide’s $85M round.
With lots of people planning to travel more as the pandemic wanes, investors are looking for a way to tap into the increased demand for travel tech.
Meanwhile, travel tech leader Airbnb recently announced it would be putting a pause on offering new experiences on its platform to refocus on its main business lines. This strategy shift may encourage tour and activity providers to instead offer their services on emerging platforms like GetYourGuide, which recently raised at a $2B valuation.
In this brief, we use CB Insights data to assess the tour and activity booking platforms market. We look at the following data points:
- Top-funded companies
- Valuation
- Headcount trends
Top-funded companies
GetYourGuide is the most well-funded company in the space — accounting for nearly 50% of total funding. The Berlin-based travel tech company provides a booking platform for travel activities globally.
The company is closely followed by Klook, a late-stage Hong Kong-based company with a similar offering.
Valuation
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