As major tech companies like Google and Microsoft invest in generative AI, the copywriting landscape is changing. We analyze the impact of Jasper's partnership with Google Cloud and what it means for the industry.
Generative AI is poised to transform the copywriting industry.
Earlier this month, AI-powered copywriting software Jasper announced a partnership with Google Cloud that aims to provide more businesses with access to its quickfire content creation tools.
The deal follows Google and Microsoft announcing generative AI products designed to improve productivity and enhance user experiences. Microsoft has partnered with and made substantial investments in OpenAI, the maker of ChatGPT, while Google is developing its Bard generative AI chatbot.
Meanwhile, startups are also emerging to stake a claim in the generative AI copywriting and marketing spaces.
In this brief, we use CB Insights data to analyze the following areas:
- Total funding in the space
- Top funded companies
- Valuations
- Company headcount
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