We mined Carrefour’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
French grocery retailer Carrefour is betting on technology that will monetize its first-party data, improve operational efficiency, and appeal to customer preferences.
For example, in 2018, the company announced a plan to build out its omnichannel strategy. These efforts led to the retailer closing out FY 2021 with a 20% increase in food e-commerce activity internationally.
With that momentum, Carrefour now plans to transform into a “digital retail company” by 2026. The retailer is investing €3B [$3B] over the next 4 years to digitize key business areas like omnichannel, retail media, and supply chain capabilities.
To that end, this year Carrefour launched a CVC, Dastore, in partnership with Paris-based VC firm Daphni. Dastore will fund early-stage startups in the digital retail sector.
Using CB Insights data, we uncovered 6 of the top strategic priorities highlighted by Carrefour’s recent acquisitions, investments, and partnerships. We then categorized companies by their business relationships with Carrefour across these priorities:
- Retail media network
- Metaverse
- Omnichannel enablement
- Last-mile fulfillment
- Supply chain optimization
- Sustainability
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