We outline the market outlook for omnichannel payments for vendors in the payments space — from investment trends, to leading companies, to recommendations for players in the space.
What are omnichannel payments?
Omnichannel payments solutions allow businesses to accept payments through multiple channels, including online, mobile, and in-store.
These platforms offer data integration across payments, marketing, and sales channels so that customers can shop and transact the same way online and offline, giving businesses a single view into the customer journey. Companies also provide revenue-driving solutions across the entire payments ecosystem.
In the long-term, omnichannel payments startups help merchants integrate datasets to build personalized shopping experiences and drive value for customers.
Features & capabilities
Omnichannel payments provide vendors with several capabilities and tools, including:
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