We outline the market outlook for member engagement in the healthcare industry — from investment trends, to leading companies, to recommendations for the players in the space.
What is member engagement?
Member engagement companies provide tools that enable payers and providers to connect with members throughout their healthcare journey. Examples include text message appointment reminders and artificial intelligence (AI) chatbots that support ongoing care questions.
Member engagement solution providers are increasingly investing in solutions like remote monitoring and digital therapeutics, which enable frequent, proactive communication with members, support long-term member health, and reduce costs.
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Features & capabilities
Member engagement solutions provide healthcare payers with several capabilities, including:
- All-in-one personalized digital experiences
- Member self-scheduling for seamless digital booking with providers
- Integrated and personalized health experiences
- Dashboard and reporting tools
- Real-time population health data/insights
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