As AI search players proliferate and Google faces new regulatory challenges, we uncover the strategies Perplexity is using to differentiate itself in the market.
The battle for search is on and Google is feeling the heat.
In addition to facing regulatory pressure – a US judge recently ruled that Google was illegally maintaining a monopoly – the online search giant is being pushed to lean into AI to defend its position, rolling out AI Overviews to users in the US in May.
Meanwhile, OpenAI has started testing out its own AI search tool called SearchGPT, while a new crop of genAI-powered startups are using the tech to power the next generation of search engines.
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