We identify a16z’s top priorities in gaming & entertainment across blockchain games, digital content & creator tools, and more.
Consumers in the US are now spending nearly twice as much time with digital content than traditional media. This is creating new revenue and engagement opportunities for businesses through targeted ads, community building, and the sale of virtual goods.
For example, ad spend in the mobile gaming industry alone is projected to grow 10% this year, generating $6.3B. Top investors are jumping on the opportunity. Andreessen Horowitz (a16z) announced a $600M fund called GAMES FUND ONE in May 2022.
Seventeen percent of all the deals a16z participated in last year went to the gaming & entertainment industry, and 79% of these deals were early-stage.
Using CB Insights data, we mapped how a16z spread these investments across categories like game studios, gaming assets marketplaces, social networks & community, and more.
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