As AI-powered copywriting copilots gain momentum, we look at what customers are saying about players in the space.
Generative AI is poised to transform the copywriting industry.
Startups like Jasper and Copy.ai, which offer quickfire content creation tools, have been gaining momentum.
In October 2022, Jasper raised a $125M Series A round led by Insight Partners at a $1.5B valuation. That round included several other investing heavy hitters such as HubSpot Ventures, Bessemer Venture Partners, Coatue, and IVP.
Meanwhile, spell-checker unicorn Grammarly (valued at $13B in 2021) has launched its own generative AI offering.
Data as of 6/12/2023
As big tech companies like Google and Microsoft aim to also build AI copy generation and editing capabilities into their products, competition in the market is intensifying.
Below, we look at what customers are saying about players in the space.
No-brainer renewal
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Opening new doors
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Competition is already fierce
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Microsoft and Google will challenge
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Jasper faces pricing pressure
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Shakeout ahead?
In early May, Jasper announced a partnership with Google Cloud to provide more businesses with access to its tools.
As the industry continues to evolve, we can expect more collaborations and investments from tech giants.
This may also create pressure for the numerous early-stage copywriting copilot startups, as Yardstiq buyers highlight above.
CB Insights customers can learn more about the space in our Generative AI – marketing copy Market Report here.
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