We mined BMW’s acquisitions, investments, and partnerships to discern the company's strategic priorities in auto tech.
BMW is preparing for a digital and electrified future.
The company first introduced electric vehicles (EVs) in 2013 with its i3 vehicle. Since then, the automaker has continued to leverage investments and partnerships to develop its EV models as well as pursue its ambitions in autonomous vehicles, such as via its collaboration with NVIDIA.
Looking ahead, BMW is aiming to introduce solid-state batteries in vehicles after 2025, a leap forward in battery technology that is expected to bring down the costs of EVs while also increasing their range. The company is leaning on investments and partnerships with companies like Solid Power to reach that goal. Further, the automaker is building its expertise in areas like grid tech to help support the rollout of electric vehicles.
Beyond the vehicle itself, BMW is focused on reducing costs and boosting productivity, investing and partnering with companies to help digitize operations and streamline the automotive manufacturing process.
Using CB Insights data, we uncovered 4 strategic priorities highlighted by BMW’s acquisitions, investments, and partnerships. We then categorized companies by their business relationships with BMW across these priorities:
- Advanced manufacturing
- Automotive retail / dealership tech
- Digital platforms & AI analytics
- Vehicle tech
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