Across themes like customer experience and genAI, insurance companies must make the right innovation bets to lower claims costs and stay ahead of the competition.

To help strategy teams prioritize P&C claims markets in their planning decisions, we plotted markets using CB Insights’ TECH framework, which scores markets across 2 dimensions:

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To meet this demand, businesses across industries are embedding financial tools — from buy now, pay later (BNPL) to insurance distribution — into their platforms. Integrating these financial services can help not only improve customer engagement, but also drive new revenue streams and loyalty in the process. 

To help strategy teams prioritize embedded finance markets in their planning decisions, we plotted markets using CB Insights’ TECH framework, which scores markets across 2 dimensions:

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Cross-border payment flows were set to hit $190T in 2023 and will approach $290T by 2030, according to FXC Intelligence. And investors are betting on early-stage companies to help them secure a slice of that projected surge in demand. 

However, cross-border payments tech is not alone in the limelight.

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As a result, femtech categories — spanning hardware, software, and tech-enabled services — have emerged to address a variety of women’s health needs, from menstruation and maternity to menopause and pelvic health. 

To help strategy teams prioritize femtech markets in their planning decisions, we plotted markets using CB Insights’ TECH framework, which scores markets across 2 dimensions:

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AI cuts across practically every emerging area of activity. For instance, on-demand manufacturing companies are using AI to automatically match clients with vendors, while manufacturing analytics platforms use it to generate real-time insights from factories and process plants.

Early-stage companies in these areas focus on a range of manufacturing industries, including aerospace, automotive, consumer products, oil & gas, pharmaceuticals, and semiconductors.

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Despite equity funding to the space dropping 39% YoY to $41B in 2023, deal counts actually ticked up 4% to over 2,700. This was driven by an increase in early-stage deals, which represented 69% of all deals in 2023 — up from 55% in 2022.

To see where climate tech is heading in 2024, we looked at the tech markets with the most early-stage investment activity in 2023:

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However, there’s one reason to be optimistic: early-stage activity. 

Among e-commerce enablement tech, early-stage funding has grown as a share of total funding, increasing from 17% in 2022 to 22% in 2023. Contrary to overall trends in venture, the average size of early-stage deals also increased slightly in 2023, to $6.7M, from $6.4M in 2022. 

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As AI increases the frequency and sophistication of cyber threats, investors are looking to emerging cybersecurity solutions to help enterprises prevent costly breaches. Advancements in generative AI are also carving out new cybersecurity needs, requiring companies to protect their data, models, and how employees use third-party tools.

Regulation from oversight bodies — like the SEC’s new rules governing cyber risk management and incident disclosure — is also a key driver for investors backing cybersecurity startups.

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However, VCs are still backing plenty of early-stage startups in the supply chain space as they chase after opportunities for innovation and disruptive products. This early-stage interest is particularly pronounced in areas related to task automation & visibility, likely driven by advances in AI and robotics.

To see where supply chain tech is heading in 2024, we looked at the tech markets with the most early-stage activity in 2023 by total early-stage funding and deal count: autonomous trucking systems, autonomous forklifts, drone delivery, warehouse scanning systems, and fleet management software.

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