Netflix’s latest partnership and acquisition activity illuminate the streamer’s plans to transform its business model, tap into new revenue streams, and grow its bottom line.
By pioneering the direct-to-consumer entertainment business model, Netflix has become a media giant.
The streaming service generated $31.6B in revenue in 2022. It also claims to represent around 5% of total direct-to-consumer entertainment spending.
However, the company is still transforming its business model to pull ahead in the intense competition between social media, gaming, and streaming giants in the entertainment arena.
All eyes are on the development of Netflix’s advertising technology, pricing strategies, and content spending. However, the company’s activity also points to other initiatives that could be pivotal to its strategy going forward — and make it look more like Disney.
Using CB Insights data, we uncovered 4 of the most important strategic priorities highlighted by Netflix’s recent acquisitions and partnerships since Q1’21. We then categorized companies by their business relationships with Netflix across these priorities:
- Ad tech
- Consumer products
- Digital content
- Gaming
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