Brands and retailers are reducing costs using AI-generated product photography and virtual fashion models. We break down the opportunity and highlight 11 relevant tech vendors.
Tech vendors are helping brands and retailers reduce costs by using generative AI to create product photography for online visual merchandising.
Most companies in the virtual photoshoots space are focused on fashion, using virtual models for styling and envisioning clothing on different body types. AI-generated models save money by eliminating the need to hire external talent.
For example, Lalaland, which participated in the Google for Startups Accelerator in 2021, aims to improve inclusivity in fashion using virtual models. It has created hundreds of AI-generated models for clients like online retailers Zalando and Wehkamp.
Lalaland’s AI-generated models. Source: Fundsup
Other vendors creating AI-generated models for fashion include:
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