With interest in AI at a fever pitch, this market map looks at the companies helping CPG and fashion brands — like Coca-Cola and H&M — deliver intelligent digital experiences to boost customer loyalty and revenue.
Corporate and consumer interest in AI has swelled as models and applications of the technology have grown more sophisticated. Amid the rise, brands have been experimenting with AI to enhance direct connection with customers and reach new demographics.
For example, Coca-Cola launched a generative AI marketing campaign to connect with younger consumers this year. In fashion, H&M has partnered with Snap to create a virtual try-on filter.
By using AI-powered tools to deepen and broaden customer engagement, brands can open the door to a wide variety of additional benefits, such as increased loyalty and conversion, reduced returns, and new data to inform brand strategy.
Using CB Insights data, we identified 103 companies across 15 tech markets — from AI recipe generators to virtual clothing try-on — helping CPG and fashion brands deliver AI-powered digital experiences.
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