We outline the market outlook for virtual try-on in the consumer and retail industry — from investment trends and leading companies to recommendations for players in the space.
What is a virtual try-on?
Virtual try-on solutions leverage artificial intelligence (AI) and augmented reality (AR) to enable users to virtually try on clothes, accessories, and makeup and provide tailored recommendations.
Features & capabilities
Virtual try-on provides brands and retailers with several capabilities, including the following:
- Fashion data platform
- Real-time facial animation
- AI body modeling technology
- Digital avatar models
- Personalized brand experience solutions
- Web-based network insight dashboards
Benefits
Virtual try-on companies offer these substantial benefits to brands and retailers:
- Improved shopper experience
- Increased sales
- Increased return on investment
- Increased average order value
- Reduced return rate
- Increased conversion rate
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