Immersive workouts. Workplace training simulations. Meditation apps in virtual reality. We identify 5 of the top trends in augmented and virtual reality to follow this year.
Augmented and virtual reality are in the limelight once again.
Big tech players like Meta are investing billions in AR/VR R&D. Advancements in the underlying infrastructure of AR/VR — such as 5G, semiconductors, and AI — are enhancing immersive experiences. And both enterprises and consumers are seeing evidence of the tech’s real-world benefits, from VR for mental health treatment to virtual try-ons for improving retail margins.
While AR/VR has gone through hype cycle before, we’ve identified 5 AR/VR trends that are here to stay, fueled by factors like the rise of the metaverse, e-commerce competition, and big tech investment.
In this 26-page report, we look at:
- How simulated workplace training is decreasing employee ramp time and training cost
- The companies racing to dominate AR development
- VR fitness’ promise to deliver convenient, immersive workouts
- And more
Download The AR VR Trends to Watch Report
