Motive
Founded Year
2011Stage
Secondary Market | AliveTotal Raised
$567.3MRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-6 points in the past 30 days
About Motive
Motive is a technology company specializing in fleet management and driver safety within the logistics and transportation industry. The company offers a comprehensive platform that includes AI-powered automation for driver safety, fleet management, equipment monitoring, and spend management to improve the safety, productivity, and profitability of operations. Motive primarily serves sectors such as construction, field service, agriculture, trucking and logistics, and delivery. Motive was formerly known as KeepTruckin. It was founded in 2011 and is based in San Francisco, California.
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ESPs containing Motive
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The fleet telematics platforms market encompasses the utilization and management of vehicle-based technologies to improve fleet operations. This market includes platforms for fleet management, tire maintenance, fuel cards and expense management, and dashcams for fleet safety. These platforms enable real-time monitoring, data analysis, and fleet optimization, contributing to increased efficiency, c…
Motive named as Leader among 15 other companies, including Samsara, Lytx, and Fleetio.
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Research containing Motive
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Motive in 8 CB Insights research briefs, most recently on Mar 21, 2024.
Apr 21, 2022 report
Why retailers are prioritizing IoT-based fleet managementExpert Collections containing Motive
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Motive is included in 5 Expert Collections, including Auto Tech.
Auto Tech
2,602 items
Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.
Supply Chain & Logistics Tech
4,805 items
Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).
Unicorns- Billion Dollar Startups
1,244 items
Smart Cities
2,135 items
Tech IPO Pipeline
825 items
Motive Patents
Motive has filed 1 patent.
The 3 most popular patent topics include:
- data management
- database management systems
- distributed computing architecture
Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/9/2019 | 4/14/2020 | Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture | Grant |
Application Date | 8/9/2019 |
---|---|
Grant Date | 4/14/2020 |
Title | |
Related Topics | Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture |
Status | Grant |
Latest Motive News
Sep 12, 2024
Share Fleet operators in Mexico across transportation, logistics, field service, and more now have the visibility and control to reduce cargo theft and combat pressing security issues New driver and cargo security capabilities are now available as Mexico becomes global manufacturing powerhouse and cements itself as #1 U.S. importer Motive, the AI-powered Integrated Operations Platform, today announced the launch of its security solution to customers in Mexico. Specifically designed to solve the unique needs of businesses in Mexico, the new AI-powered security solution helps fleet operators reduce instances of theft, recover stolen goods faster, and improve driver safety. “A transport vehicle is stolen every 38 minutes and cargo theft rates are climbing, with 86% of incidents involving violence last year. Motive’s new AI-powered security offering gives organizations driving Mexico’s economic success exactly what they need to tackle these challenges and better protect their drivers and cargo.” Motive’s new capabilities provide security for vehicles and cargo through a single integrated platform to detect, prevent, and respond to threats and suspicious activity. The new capabilities verify authorized drivers, immobilize the vehicle when theft is detected, alert dispatchers of emergencies, capture live video feeds, and record footage 360-degrees around the vehicle. Now organizations with the highest security standards can rely on Motive’s best-in-class AI-powered security solution to keep their vehicles, drivers, and cargo safer and more secure than ever before. “While Mexico’s economy is experiencing massive growth, security risks are at an all time high,” said Motive General Manager, Mexico Omar Camacho . “A transport vehicle is stolen every 38 minutes and cargo theft rates are climbing, with 86% of incidents involving violence last year. Motive’s new AI-powered security offering gives organizations driving Mexico’s economic success exactly what they need to tackle these challenges and better protect their drivers and cargo.” Related Posts The products within Motive’s security solution work together to empower customers to reduce theft and improve recovery. Products include: Strengthen risk detection capabilities with real-time alerts: Get real-time alerts when drivers enter or leave geofenced high-risk zones with Motive’s advanced GPS system. Motive’s AI Dashcam, live streaming and Follow Mode capabilities enable dispatchers to assess risk by delivering a live stream of what’s happening on the road from the Fleet Dashboard. Available to all customers now. Improve incident response with Motive Panic Button: Available to all customers later this year, the Panic Button enables drivers to discreetly alert dispatchers to emergencies and request assistance. Respond to suspicious behavior with the Motive Engine Immobilizer featuring superior connectivity: Prevent unauthorized use of vehicles by remotely prohibiting engine starts. Featuring LTE and 2G fallback options for enhanced connectivity in remote locations, fleet managers can thwart attempted thefts and accelerate recovery. Available to all customers now. Improve cargo visibility and combat fraudulent claims with Motive’s AI-powered cameras: Motive’s AI Omnicam, the first ever AI-enabled camera built for side, rear, passenger, and cargo monitoring, paired with Motive’s market-leading AI Dashcam, captures and transmits a full 360° view of cargo and vehicles, including trailer interior and vehicle surroundings. Recorded video footage also helps customers investigate and combat potentially fraudulent claims and resolve disputes over transportation and handling of valuable cargo and goods. Available to all customers now. Strengthen cargo monitoring with Motive Door Sensors: Identify cargo theft with door sensors that detect and alert fleet managers of any movement and enable status spot checks en route. Precise logs of trailer opening and closing help dispute resolutions and theft investigations. Available to all customers this fall. Identify unauthorized vehicle use by automatically associating drivers with vehicles with Motive AI: Automatically identify unauthorized vehicle use and potential theft with the Motive Driver Identification Reader or Face Match, powered by the AI Dashcam’s driver-facing camera. If an unauthorized driver is recognized, fleet managers are immediately alerted to take swift action. Available to all customers now. Prevent theft and accelerate recovery of trailers and cargo with Motive Asset Gateway Mini: With automatic driver, vehicle, and asset pairing and continuous, live visibility into asset location and telematics, dispatchers can easily verify that cargo is on the right route and traveling with an authorized vehicle. Covert installation avoids detection so customers can reduce equipment theft and recover stolen goods faster. Available to all customers now. Motive’s new security capabilities enter the market as Mexico continues to establish itself as a global manufacturing powerhouse and top importer to the United States. In May 2024, 675K trucks crossed the U.S. Mexico border, bringing $352.5B in goods, representing a nearly 40% increase year-over-year and all-time records for Mexico-to-U.S. imports, according to recent Motive data. Mexico imported more goods than Canada by truck for the last 22 months consecutively and Chinese imports are down 19.9% year-over-year since May 2022. The new security solution is the latest milestone in Motive’s aggressive growth plans in the country. The company recently opened an office in Mexico City, where General Manager Omar Camacho is building a team to deliver exceptional support and service to customers across the region, including Mexitrans Mexicana de Transporte, Global Track, Betos Trucking SA de CV, and Transcabo. [To share your insights with us as part of editorial or sponsored content, please write to psen@itechseries.com ]
Motive Frequently Asked Questions (FAQ)
When was Motive founded?
Motive was founded in 2011.
Where is Motive's headquarters?
Motive's headquarters is located at 55 Hawthorne Street, San Francisco.
What is Motive's latest funding round?
Motive's latest funding round is Secondary Market.
How much did Motive raise?
Motive raised a total of $567.3M.
Who are the investors of Motive?
Investors of Motive include BBQ Capital, Kleiner Perkins, Insight Partners, Google Ventures, Index Ventures and 9 more.
Who are Motive's competitors?
Competitors of Motive include AtoB, SafeTruck, LightMetrics, Decisiv, Cyrrup and 7 more.
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Compare Motive to Competitors
LocoNav specializes in artificial intelligence-powered and Internet of Things-enabled fleet operations management, offering solutions across various industries. The company provides a suite of SaaS products that enable fleet owners and operators to track, monitor, control, and manage their vehicles and assets efficiently. LocoNav's offerings include fleet management with Global Positioning System(GPS) tracking, video telematics for risk prevention, fuel monitoring solutions for usage analytics and theft detection, electric vehicle management systems for battery health monitoring, and remote locking mechanisms with built-in tracking and geofencing capabilities. LocoNav was formerly known as BabaTrucks. It was founded in 2016 and is based in Wilmington, Delaware.
Decisiv is a company that focuses on asset service management in the commercial vehicle industry. The company offers a Service Relationship Management (SRM) platform that streamlines the entire asset service management process by bringing together all necessary diagnostic, telematics, and asset information for all participants at the point of service. The company primarily sells to the commercial vehicle industry, including fleet and asset managers, manufacturers, and service providers. It was founded in 2001 and is based in Glen Allen, Virginia.
Preteckt specializes in predictive maintenance and real-time vehicle prognostics within the transportation sector. The company offers AI-powered software that analyzes sensor data to predict and prescribe maintenance for vehicles, aiming to improve safety, reliability, and uptime while reducing operating costs. Preteckt's solutions are primarily utilized by the trucking, transit, and coach industries. It was founded in 2015 and is based in Memphis, Tennessee.
FleetUp is a company specializing in fleet management solutions within the telematics and asset tracking sectors. The company offers a suite of services including real-time vehicle and asset tracking, equipment management, and compliance solutions, all designed to enhance operational efficiency and safety. FleetUp's products cater to a diverse range of industries such as trucking and logistics, construction, and field services. It was founded in 2013 and is based in San Jose, California.
GreenRoad deals with fleet driver behavior management and safety telematics. The company offers solutions that provide real-time coaching and predictive artificial intelligence (AI) aiming to improve fleet safety, efficiency, and sustainability. GreenRoad's products are designed to reduce accidents, optimize fuel consumption, lower emissions, and decrease operational costs, while also increasing the battery range of electric vehicles. The technology is adaptable across various vehicle types and can be deployed globally. It was founded in 2004 and is based in Cedar Park, Texas.
Lytx is a global leader in fleet management technologies, focusing on video telematics and fleet safety solutions. The company offers a suite of services that include driver safety programs, risk detection, fleet tracking, compliance management, and preventative maintenance, all powered by machine vision and artificial intelligence. Lytx primarily serves sectors that require fleet management and driver safety solutions, such as transportation and logistics. Lytx was formerly known as DriveCam. It was founded in 1998 and is based in San Diego, California.
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