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Founded Year

2008

Stage

Series C - II | Alive

Total Raised

$16.4M

Last Raised

$10M | 11 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+52 points in the past 30 days

About Kissmetrics

Kissmetrics specializes in behavioral analytics within the marketing and product development sectors. The company provides tools for tracking user behavior, optimizing conversions, and improving engagement and retention. Kissmetrics offers solutions for multi-channel attribution, A/B testing, email automation, and funnel visualization to help businesses understand and engage their customers effectively. It was founded in 2008 and is based in San Francisco, California.

Headquarters Location

847 Sansome Street, Lower Level

San Francisco, California, 94111,

United States

714-398-8373

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Latest Kissmetrics News

Website Visitor Tracking Software Market Will Hit Big Revenues In Future | Adobe Analytics, Crazy Egg, Kissmetrics

May 10, 2024

| Adobe Analytics, Crazy Egg, Kissmetrics News Provided By Share This Article Website Visitor Tracking Software market Stay up to date with Website Visitor Tracking Software Market offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth. The Website Visitor Tracking Software market size is estimated to increase by USD 4.52 Billion at a CAGR of 17.5% by 2030. The Current market value is pegged at USD 2.1 Billion.” — Nidhi Bhawsar PUNE, MAHARASHTRA, INDIA, May 10, 2024 / EINPresswire.com / -- According to HTF Market Intelligence, the Global Website Visitor Tracking Software market to witness a CAGR of 17.5% during the forecast period (2024-2030). The Latest Released Website Visitor Tracking Software Market Research assesses the future growth potential of the Website Visitor Tracking Software market and provides information and useful statistics on market structure and size. This report aims to provide market intelligence and strategic insights to help decision-makers make sound investment decisions and identify potential gaps and growth opportunities. Additionally, the report identifies and analyses the changing dynamics and emerging trends along with the key drivers, challenges, opportunities and constraints in the Website Visitor Tracking Software market. The Website Visitor Tracking Software market size is estimated to increase by USD 4.52 Billion at a CAGR of 17.5% by 2030. The report includes historic market data from 2024 to 2030. The Current market value is pegged at USD 2.1 Billion. The Major Players Covered in this Report: Profiled Google Analytics (United States), Adobe Analytics (United States), Matomo (formerly Piwik) (New Zealand), Hotjar (Malta), Crazy Egg (United States), Mixpanel (United States), Kissmetrics (United States), Clicky (United States), StatCounter (Ireland), Lucky Orange (United States) Definition: Website visitor tracking software, often referred to as web analytics or website analytics software, is a type of software tool or service designed to monitor and analyze the behavior of visitors to a website. It provides website owners, marketers, and analysts with valuable insights into how users interact with their websites. This data helps in making informed decisions to improve user experience, optimize website content, and achieve specific business goals. Website visitor tracking software is a digital tool or service that collects, processes, and presents data about the activities and behaviors of users who visit a particular website. This software typically operates by integrating with a website and using various tracking technologies, such as cookies, JavaScript tags, or APIs, to gather data about user interactions. Website analytics tools often allow users to segment their audience based on various criteria, such as demographics, location, or referral source, to gain deeper insights into different user groups. Website owners can assess the performance of individual webpages and content elements to identify which ones are most engaging and effective. Market Trends: • Visitor tracking software is increasingly incorporating advanced analytics, including machine learning and predictive analytics, to provide more accurate insights and recommendations. • Growing concerns about user privacy and data protection are leading to the development of tools that are compliant with regulations such as GDPR and CCPA. • Demand for real-time data and insights is driving the development of solutions that offer immediate visibility into website visitor behavior. Market Drivers: • Businesses are investing in digital transformation efforts, including improving their online presence, which drives the demand for website visitor tracking software. • The continued growth of e-commerce and online sales drives the need for tracking user behavior and optimizing conversion rates. • Marketers rely on visitor tracking data to evaluate the effectiveness of their online campaigns and make data-driven adjustments. Market Opportunities: • The rise of e-commerce and online shopping presents significant opportunities for website visitor tracking software, as businesses aim to optimize their online storefronts. • SMEs are increasingly recognizing the value of visitor tracking software to compete in the digital landscape, creating a substantial market opportunity. • Organizations across industries are seeking data-driven insights, creating opportunities for visitor tracking tools to provide actionable data. Market Challenges: • Heightened concerns about data privacy and regulations like GDPR pose challenges for collecting and managing visitor data. • Implementing and configuring visitor tracking tools can be technically complex, especially for small businesses with limited IT resources. • The visitor tracking software market is highly competitive, with numerous players offering similar features, making it challenging for new entrants. Market Restraints: • Some organizations, particularly smaller ones, may find the cost of visitor tracking software prohibitive, especially for comprehensive solutions. • Resistance to adopting new technologies and changing established processes can be a restraint, particularly in traditional or conservative industries. • Ensuring the accuracy and quality of the data collected can be a challenge, as inaccurate data can lead to misguided decisions. Download Sample Report PDF (Including Full TOC, Table & Figures) @ https://www.htfmarketintelligence.com/sample-report/global-website-visitor-tracking-software-market?utm_source=Akash_EINnews&utm_id=Akash The titled segments and sub-sections of the market are illuminated below: In-depth analysis of Website Visitor Tracking Software market segments by Types: Software, Services Detailed analysis of Website Visitor Tracking Software market segments by Applications: Historical Visitor Tracking, Compliance management and fraud detection, Parking Management, Others Major Key Players of the Market: Profiled Google Analytics (United States), Adobe Analytics (United States), Matomo (formerly Piwik) (New Zealand), Hotjar (Malta), Crazy Egg (United States), Mixpanel (United States), Kissmetrics (United States), Clicky (United States), StatCounter (Ireland), Lucky Orange (United States) Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions: - The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.) - North America (United States, Mexico & Canada) - South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.) - Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.) - Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia). Objectives of the Report: - -To carefully analyse and forecast the size of the Website Visitor Tracking Software market by value and volume. - -To estimate the market shares of major segments of the Website Visitor Tracking Software market. - -To showcase the development of the Website Visitor Tracking Software market in different parts of the world. - -To analyse and study micro-markets in terms of their contributions to the Website Visitor Tracking Software market, their prospects, and individual growth trends. - -To offer precise and useful details about factors affecting the growth of the Website Visitor Tracking Software market. - -To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Website Visitor Tracking Software market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches. Global Website Visitor Tracking Software Market Breakdown by Application (Historical Visitor Tracking, Compliance management and fraud detection, Parking Management, Others) by Type (Software, Services) by Deployment (On-Premise, Cloud-Based) and by Geography (North America, South America, Europe, Asia Pacific, MEA) Key takeaways from the Website Visitor Tracking Software market report: – Detailed consideration of Website Visitor Tracking Software market-particular drivers, Trends, constraints, Restraints, Opportunities, and major micro markets. – Comprehensive valuation of all prospects and threats in the – In-depth study of industry strategies for growth of the Website Visitor Tracking Software market-leading players. – Website Visitor Tracking Software market latest innovations and major procedures. – Favourable dip inside Vigorous high-tech and market latest trends remarkable the Market. – Conclusive study about the growth conspiracy of Website Visitor Tracking Software market for forthcoming years. Major questions answered: - What are influencing factors driving the demand for Website Visitor Tracking Software near future? - What is the impact analysis of various factors in the Global Website Visitor Tracking Software market growth? - What are the recent trends in the regional market and how successful they are? - How feasible is Website Visitor Tracking Software market for long-term investment? Major highlights from Table of Contents: Website Visitor Tracking Software Market Study Coverage: - It includes major manufacturers, emerging player's growth story, and major business segments of Website Visitor Tracking Software Market - Global Trend and Outlook to 2030 market, years considered, and research objectives. Additionally, segmentation on the basis of the type of product, application, and technology. - Website Visitor Tracking Software Market - Global Trend and Outlook to 2030 Market Executive Summary: It gives a summary of overall studies, growth rate, available market, competitive landscape, market drivers, trends, and issues, and macroscopic indicators. - Website Visitor Tracking Software Market Production by Region Website Visitor Tracking Software Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, financials, and other vital factors. Key Points Covered in Website Visitor Tracking Software Market Report: - Website Visitor Tracking Software Overview, Definition and Classification Market drivers and barriers - Website Visitor Tracking Software Market Competition by Manufacturers - Website Visitor Tracking Software Capacity, Production, Revenue (Value) by Region (2024-2030) - Website Visitor Tracking Software Supply (Production), Consumption, Export, Import by Region (2024-2030) - Website Visitor Tracking Software Production, Revenue (Value), Price Trend by Type {Software, Services} - Website Visitor Tracking Software Market Analysis by Application {Historical Visitor Tracking, Compliance management and fraud detection, Parking Management, Others} - Website Visitor Tracking Software Manufacturers Profiles/Analysis Website Visitor Tracking Software Manufacturing Cost Analysis, Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers, Marketing - Strategy by Key Manufacturers/Players, Connected Distributors/Traders Standardization, Regulatory and collaborative initiatives, Industry road map and value chain Market Effect Factors Analysis. Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, MINT, BRICS, G7, Western / Eastern Europe, or Southeast Asia. Also, we can serve you with customized research services as HTF MI holds a database repository that includes public organizations and Millions of Privately held companies with expertise across various Industry domains. About Author: HTF Market Intelligence Consulting is uniquely positioned to empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events, and experience that assist in decision-making. Nidhi Bhawsar

Kissmetrics Frequently Asked Questions (FAQ)

  • When was Kissmetrics founded?

    Kissmetrics was founded in 2008.

  • Where is Kissmetrics's headquarters?

    Kissmetrics's headquarters is located at 847 Sansome Street, Lower Level, San Francisco.

  • What is Kissmetrics's latest funding round?

    Kissmetrics's latest funding round is Series C - II.

  • How much did Kissmetrics raise?

    Kissmetrics raised a total of $16.4M.

  • Who are the investors of Kissmetrics?

    Investors of Kissmetrics include True Ventures, Azure Capital Partners, Felicis, Shervin Pishevar, Polaris Partners and 9 more.

  • Who are Kissmetrics's competitors?

    Competitors of Kissmetrics include Heap and 8 more.

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