Liquid Death
Founded Year
2018Stage
Series E | AliveTotal Raised
$261.26MValuation
$0000Last Raised
$67M | 6 mos agoRevenue
$0000About Liquid Death
Liquid Death focuses on providing canned beverages, particularly water, with an emphasis on environmental sustainability. The company offers mountain water, flavored sparkling water, and iced tea, all served in recyclable aluminum cans designed to reduce plastic waste. It also sells a range of merchandise including apparel and accessories. It was founded in 2018 and is based in Santa Monica, California.
Loading...
Loading...
Research containing Liquid Death
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Liquid Death in 3 CB Insights research briefs, most recently on Mar 21, 2024.
Mar 21, 2024 report
$1B+ Market Map: The world’s 1,229 unicorn companies in one infographic
Expert Collections containing Liquid Death
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Liquid Death is included in 2 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,244 items
Food & Beverage
3,503 items
Startups in the food & beverage space, including alternative proteins, vertically-farmed produce, functional beverages and more.
Latest Liquid Death News
Sep 16, 2024
To be a Nascar driver, it takes quick thinking, steely resolve, sharp focus and mad skills. To be a Liquid Death-sponsored pro driver, it takes the ability to chug a can of the brand’s iced tea in 18 seconds or less. No road test required. For its latest fan-centric program, Liquid Death will be giving $30,000 sponsor contracts to three Nascar devotees, similar to brand endorsements bestowed on the sport’s elite athletes. Also included in the Liquid Death deal: a year’s supply of beverages, custom apparel featuring the fans’ faces, and VIP access and credentials at Nascar races. And whatever vehicle the three fans happen to own will be tricked out with a full Liquid Death Ice Tea body wrap, mirroring pro race cars. The stunt embeds Liquid Death further into the mainstream sports world and allows the brand to “poke fun at traditional advertising tropes” by putting the emphasis on everyday fans rather than sports stars, per Greg Fass, Liquid Death’s vice president of marketing. Liquid Death, for its line of flavored iced tea drinks, does have an official multi-year sponsorship with Nascar, announced with the brand’s infamous Murder Man mascot at the legendary Talladega Superspeedway in April. The alliance includes Liquid Death sales at Nascar-owned tracks, campgrounds and tailgates across the U.S., along with on-site activations and experiences. The brand’s “Thirst Hearse” tours the tracks, handing out cold beverage samples. Instead of additionally choosing a driver or team to sponsor, Liquid Death wanted to “flip the script and find three of the incredibly passionate fans of Nascar to sponsor instead,” Fass told Adweek. A typically cheeky video, with Liquid Death’s trademark swagger done by its in-house creative team, launches the search. Fans have until Nov. 10 to submit film themselves slamming a 19.2-ounce can of iced tea within the allotted time. There’s also an in-person tryout planned Oct. 4-6 during Nascar Playoffs Weekend and Talladega. Enjoying Adweek's Content? Register for More Access!
Liquid Death Frequently Asked Questions (FAQ)
When was Liquid Death founded?
Liquid Death was founded in 2018.
Where is Liquid Death's headquarters?
Liquid Death's headquarters is located at 4077 Redwood Avenue, Santa Monica.
What is Liquid Death's latest funding round?
Liquid Death's latest funding round is Series E.
How much did Liquid Death raise?
Liquid Death raised a total of $261.26M.
Who are the investors of Liquid Death?
Investors of Liquid Death include Science Media, Live Nation Labs, Josh Brolin, DeAndre Hopkins, Gray's Creek Capital Partners and 27 more.
Who are Liquid Death's competitors?
Competitors of Liquid Death include Liqueurs La Sarre and 6 more.
Loading...
Compare Liquid Death to Competitors
JUST Goods is a company focused on the production and distribution of beverages, specifically within the water industry. The company offers a variety of water products, including still spring water, infused water, and bubbly water, all packaged in environmentally friendly, plant-based cartons. Their products are primarily sold to consumers seeking sustainable and ethically sourced beverages. It was founded in 2012 and is based in New York, New York.
Dash Water specializes in the production of fruit-infused sparkling water within the beverage industry. The company offers a range of natural soft drinks made from misshapen or 'wonky' fruits, ensuring no sugar, calories, or artificial sweeteners are included. Dash Water's products are packaged in fully recyclable aluminium cans and are available for one-time purchase or through subscription and bundle options. It was founded in 2017 and is based in London, England.
Flow Bio specializes in hydration monitoring technology for the sports and fitness industry. It offers a hydration sensor, the S1, which provides analysis of sweat to help athletes optimize their performance by monitoring sweat rate and sodium loss. The S1 targets serious athletes who require precise hydration strategies to enhance their training and competition outcomes. It was founded in 2020 and is based in London, United Kingdom.
Vellamo specializes in the provision of natural mineral and spring water within the beverage industry. The company offers two distinct types of water products: a mineral water that has been naturally filtered through Ice Age glaciers and a fresh spring water sourced from Finnish nature. Vellamo's products are targeted towards consumers seeking pure, naturally sourced water with a focus on sustainability. It was founded in 2017 and is based in Helsinki, Finland.
Powerade is a company that focuses on sports hydration in the beverage industry. The company's main offerings include sports drinks designed to fuel physical activity and enhance performance. These products primarily cater to the sports and fitness industry. It is based in Auckland, New Zealand.
Rambler is a company focused on providing sustainable sparkling water using unique filtration techniques in the beverage industry. Their main products include sparkling water that is filtered through Texas limestone and packaged in recyclable aluminum cans. Rambler's offerings are targeted towards consumers looking for environmentally responsible and refreshing beverage options. It was founded in 2015 and is based in Austin, Texas.
Loading...