Best Marketing Attribution Companies

Branch focuses on transforming digital interactions between brands and users. The company offers solutions to deliver experiences, return on investment, wasted spend, and siloed attribution, by integrating their technology into various marketing channels such as applications, web, email, social media, search, and paid advertisements. It serves the mobile ecosystem, with a customer base that includes a range of applications. It was formerly known as Pawprint Labs. It was founded in 2014 and is based in Palo Alto, California.

Amplitude specializes in digital analytics and experimentation, operating within the data analytics and business intelligence sector. The company offers a suite of products that enable businesses to analyze customer behavior, conduct A/B testing, and manage features to innovate and personalize product experiences. Amplitude's solutions cater to various industries, including financial services, B2B, media, healthcare, and ecommerce, providing tools to understand and enhance the user journey. It was founded in 2012 and is based in San Francisco, California.

Measured is a company that specializes in marketing attribution and incrementality testing within the advertising industry. The company offers a media optimization platform that allows consumer brands to validate, plan, test, and optimize their advertising spend to drive business outcomes. This platform measures the incremental contribution of every advertising channel, tactic, or campaign, providing insights that help brands make smarter media investments. It was founded in 2017 and is based in Santa Monica, California.

AB180 focuses on marketing solutions and consulting services in the marketing technology industry. It offers a range of services including data collection, analysis, and utilization, providing marketing solutions based on user lifecycle, and supporting businesses with successful strategies. The company was founded in 2015 and is based in Seoul, South Korea.

AppsFlyer develops a mobile advertisement measurement platform. It allows application marketers to measure their user acquisition campaigns in real time. It provides fraud protection, data analytics, privacy-preserving technologies, advanced measurement, and more. The company offers OneLink which is a deep linking technology, which sends the user either directly to the chosen in-application content or to download the application in the right application store. It was founded in 2011 and is based in San Francisco, California.

DemandJump is a marketing strategy platform focused on content creation and search engine optimization within the digital marketing industry. The company provides tools for content marketing, SEO strategy, and pillar-based marketing to help businesses increase their online visibility and drive customer engagement. DemandJump's services are primarily utilized by agencies and businesses looking to enhance their content marketing efforts and improve their search engine rankings. It was founded in 2015 and is based in Indianapolis, Indiana.

Factors.AI specializes in account intelligence, analytics, and attribution within the B2B marketing and sales sectors. The company offers a suite of products that capture cross-channel intent signals, automate go-to-market (GTM) tasks, and provide insights for optimizing marketing and sales funnels. Factors.AI primarily serves the B2B marketing and sales industries with solutions designed to enhance ROI and pipeline growth. It was founded in 2020 and is based in Wilmington, Delaware.

Funnel is a software-as-a-service (SaaS) company. The company offers a platform that allows users to gather, store, organize, and share marketing data from various sources, aiming to enhance reporting and decision-making processes. Its services are utilized by sectors such as digital marketing, data analysis, information technology (IT), and various industries, including agencies, business-to-consumer (B2C), and business-to-consumer (B2B). It was founded in 2014 and is based in Stockholm, Sweden.

Improvado is a company that focuses on automating marketing reporting and analytics in the marketing and sales industry. The company offers services that streamline inefficient spreadsheet analytics, connect data across various marketing and sales platforms, and visualize data in insightful dashboards, enabling informed budget decisions and increased ROI of marketing efforts. It primarily sells to the marketing and sales sectors of the economy. It was founded in 2015 and is based in San Diego, California.

Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava's tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media.

Littledata specializes in revenue tracking and optimization for Shopify brands across various marketing channels. The company offers a suite of analytics tools that integrate with platforms like Google Analytics, Meta, and Klaviyo to help businesses understand and enhance their customer data. Littledata solutions are designed to improve marketing efficiency by providing insights into customer behavior, lifetime value, and ad spend effectiveness. It was founded in 2014 and is based in Newbury, England.

Rockerbox is a company that focuses on data-driven marketing measurement and analysis in the marketing and advertising industry. The company offers services that help marketers centralize their marketing and spend data, understand the customer journey, create data-backed marketing budgets, and optimize their channels on a daily basis. Rockerbox primarily sells to sectors such as the ecommerce industry and digital-first marketers. It is based in New York, New York.

Singular specializes in marketing analytics and attribution within the marketing technology domain. The company's services include providing cross-platform analytics, cost aggregation, mobile attribution, fraud prevention, and marketing extract, transform, and load (ETL) to unify and analyze marketing data. Its solutions cater primarily to industries such as agencies, electronic commerce, finance, gaming, and various application markets. The company was founded in 2014 and is based in San Francisco, California.

VisionR specializes in providing next-generation in-store shopper tracking solutions for the retail industry. Its services include footfall measurement, shopper profiling, product engagement tracking, till integration, and performance benchmarking. VisionR's platform is designed to serve the brick-and-mortar retail sector by offering a comprehensive view of in-store and online customer behavior. VisionR was formerly known as Glimpse. It was founded in 2018 and is based in Dublin 2, Ireland.

Wizaly specializes in marketing attribution and analytics within the digital marketing sector. The company offers a platform that provides insights and recommendations to optimize marketing strategies and enhance campaign efficiency. Wizaly primarily serves sectors such as travel and hospitality, retail and e-commerce, finance and insurance, professional services, healthcare, and SaaS. It was founded in 2015 and is based in Chicago, Illinois.