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Founded Year

2021

Stage

Seed VC | Alive

Total Raised

$6M

Last Raised

$6M | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-180 points in the past 30 days

About Novel

Novel is a company that focuses on customer retention in the ecommerce industry. It offers a modern retention platform that allows businesses to engage and reward their customers through Apple and Google wallet passes, push notifications, and loyalty programs. The company primarily serves the ecommerce industry. It was founded in 2021 and is based in New York, New York.

Headquarters Location

New York, New York, 10003,

United States

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ESPs containing Novel

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Financial Services / Payments Tech

The white-label digital wallets market refers to a range of customizable solutions that allow businesses to offer their customers a branded digital wallet. These wallets offer functionalities such as payment processing, fund transfers, and loyalty programs. Solutions typically include an API that allows businesses to integrate the digital wallet functionality into their existing applications or pl…

Novel named as Challenger among 12 other companies, including Ericsson, Fiserv, and Pismo.

Novel's Products & Differentiators

    NFT Creation

    Import an existing collection or easily make a new one using the Novel Generator.

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Research containing Novel

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Novel in 1 CB Insights research brief, most recently on Mar 14, 2023.

Expert Collections containing Novel

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Novel is included in 7 Expert Collections, including E-Commerce.

E

E-Commerce

11,033 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

B

Blockchain

13,461 items

Companies in this collection build, apply, and analyze blockchain and cryptocurrency technologies for business or consumer use cases. Categories include blockchain infrastructure and development, crypto & DeFi, Web3, NFTs, gaming, supply chain, enterprise blockchain, and more.

P

Payments

3,033 items

Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.

F

Fintech

9,297 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

L

Loyalty & Rewards Tech

178 items

D

Digital Content & Synthetic Media

1,762 items

The Digital Content collection includes companies that use technology to create, manage, and distribute digital content under all forms, including images, videos, audio, and text, among others.

Novel Frequently Asked Questions (FAQ)

  • When was Novel founded?

    Novel was founded in 2021.

  • Where is Novel's headquarters?

    Novel's headquarters is located at New York.

  • What is Novel's latest funding round?

    Novel's latest funding round is Seed VC.

  • How much did Novel raise?

    Novel raised a total of $6M.

  • Who are the investors of Novel?

    Investors of Novel include Vaynerfund, Ulu Ventures, Lerer Hippeau, Costanoa Ventures, Roth Martin and 3 more.

  • Who are Novel's competitors?

    Competitors of Novel include Embargo and 6 more.

  • What products does Novel offer?

    Novel's products include NFT Creation and 2 more.

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Compare Novel to Competitors

Hashtag Loyalty Logo
Hashtag Loyalty

Hashtag Loyalty specializes in customer engagement for the hospitality and retail sectors. The company offers a suite of tools designed to enhance customer loyalty, gather feedback, and facilitate targeted marketing campaigns. Hashtag Loyalty's solutions cater primarily to businesses looking to improve customer retention and increase revenue through data-driven engagement strategies. It was founded in 2015 and is based in Mumbai, India.

LoyaltyLion Logo
LoyaltyLion

LoyaltyLion is a data-driven loyalty and engagement platform operating in the ecommerce sector. The company offers a platform that enables businesses to design and implement loyalty programs, with features such as loyalty tiers, referrals, and loyalty analytics, aimed at increasing customer retention and spend. The primary market for LoyaltyLion's services is the ecommerce industry. LoyaltyLion was formerly known as Streetvite. It was founded in 2012 and is based in London, England.

Little Bill Logo
Little Bill

Little Bill is a digital loyalty solution provider operating in the retail and service sectors. The company offers a platform that enables businesses to manage customer loyalty programs, collect customer data, send personalized offers, and digitize receipts. Its primary customers are businesses in sectors such as bakeries, hair salons, coffee shops, fast food, fashion, and grocery stores. It was founded in 2019 and is based in Lyon, France.

U
Utilify

Utilify is a company focused on enhancing community engagement through a no-code web3 loyalty platform within the blockchain technology sector. The company offers tools for curating communities, rewarding loyal customers, and managing digital assets, all designed to be user-friendly and accessible. Utilify's products are primarily aimed at businesses looking to leverage the ownership economy to foster customer loyalty and engagement. It was founded in 2022 and is based in Wilmington, Delaware.

Manifold Logo
Manifold

Manifold provides a blockchain platform for non-fungible token (NFT) communities. It offers an extension framework that allows creators to install blockchain applications into their creator contracts without coding. It empowers digital creators with tools and applications enabling them to build personalized web three creative platforms and sell digital goods or non-fungible token (NFT) experiences for their audiences. The company was founded in 2021 and is based in Vancouver, Canada.

N
NiftyKit

NiftyKit is a no-code platform focused on the creation and management of Non-Fungible Tokens (NFTs) in the blockchain technology sector. The company provides services that enable creators and teams to convert their assets into digital collectibles, including artwork, music, and game assets, without the need for developer assistance. It was founded in 2020 and is based in San Diego, California.

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