Sep 9, 2024

Companies NO INVESTMENT ADVICE The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You understand that the Content on the Site is provided for information purposes only, and none of the information contained on the Site constitutes an offer, solicitation or recommendation to buy or sell a security. You understand that the Company receives either monetary or securities compensation for our services. We stand to benefit from any volume which any Content on the Site may generate. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value, suitability or profitability of any particular security, portfolio of securities, transaction, investment, investment strategy, or other matter. You understand... In exchange for publishing services rendered by the Company on behalf of Blackbird PLC named herein, including the promotion by the Company of Blackbird PLC in any Content on the Site, the Company receives from said issuer annual cash compensation of typically up to $25,000. Published: 08:18 09 Sep 2024 BST Blackbird PLC (AIM:BIRD, OTC:BBRDF) has appointed experienced marketer and technology executive Nick Lisher to the board as a non-executive director. Lisher was formerly chief marketing officer at Flo Health, between 2022 and 2024, and formerly worked at NextDoor and Depop. Blackbird highlighted that he led the Flo Health rebrand and subscription re-positioning, overseeing the largest membership growth in a given quarter, with the company now helping 68 million monthly active users and over three million active paying subscribers. At Depop, Blackbird pointed to his strategic use of influencer partnerships to align Depop's brand with its core audience. "During a career spanning over two decades Nick has demonstrated the power of marketing to connect consumers, build engaged communities and drive growth across various industries, from music and fashion to technology, education and health," the company said. Chair Anne de Kerckhove said:  "We are absolutely delighted to welcome Nick to our board. Nick's exceptional skills in community building and effective data driven performance marketing globally will be invaluable to Blackbird and elevate.io. "My goal as the new chair is to ensure Blackbird had a best in class board to tackle the content creator economy. With Youri Hazanov, appointed last month, and Nick, we have exactly the right mix of skills to help the executive team drive exponential growth for our company." CEO Ian McDonough added: "As elevate.io starts to build awareness, an online community and monthly active users, Nick's online marketing experience is going to be absolutely invaluable." Lisher said he saw a vast opportunity for Blackbird and elevate.io. "As technology evolves, video editing is breaking free from the confines of traditional desktop setups," he said. "The cloud is becoming the new creative workspace, offering real-time collaboration, scalability, and access to powerful tools from anywhere in the world, making creativity more flexible and limitless than ever before. With its proprietary technology and experienced team, Blackbird is uniquely positioned to crack this market."