Persona
Founded Year
2018Stage
Series C | AliveTotal Raised
$217.5MValuation
$0000Last Raised
$150M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+20 points in the past 30 days
About Persona
Persona specializes in identity management solutions. It focuses on the automation of Know Your Customer (KYC) and Know Your Business (KYB) programs and fraud prevention. It offers services that automate identity-related use cases, including the secure collection and verification of personal information, government identity documents (IDs), and user selfies, as well as providing tools for case review and orchestration to streamline identity operations. It serves businesses that need to comply with strict identity verification regulations, such as those in the online education and financial sectors. It was founded in 2018 and is based in San Francisco, California.
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Persona's Product Videos
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ESPs containing Persona
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The know your business (KYB) software market is centered around verifying the identity of business entities to prevent fraud, money laundering, and other illicit activities. KYB solutions allow organizations to assess the legitimacy of companies by evaluating different metrics like ownership structure, financial health, and legal standing of the business. The market encompasses identity verificati…
Persona named as Challenger among 15 other companies, including ComplyAdvantage, Trulioo, and Shufti Pro.
Persona's Products & Differentiators
Dynamic Flow
Securely COLLECT sensitive PII and documents in a customized, dynamic flow
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Research containing Persona
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Persona in 7 CB Insights research briefs, most recently on Mar 14, 2024.
Mar 14, 2024
The retail banking fraud & compliance market map
Jan 4, 2024
The core banking automation market map
Expert Collections containing Persona
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Persona is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,244 items
Regtech
1,811 items
Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.
Cybersecurity
9,329 items
These companies protect organizations from digital threats.
Fintech
9,295 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Digital ID In Fintech
268 items
For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.
Digital Lending
103 items
Latest Persona News
Sep 10, 2024
Golden Hands make a return in Persona 3 Reload: Episode Aigis, and operate much like they did in the base game. One beneficial change for players is that Aigis engages with Shadows using her guns, which makes hitting a fast-moving enemy such as a Golden Hand much easier. While all Golden Hands of the same name have the same affinities in the game, those affinities don't carry over between the base game and Episode Aigis. While Wealth Hands were in the base game, they will now require a new strategy to beat; here's how to take them down and level up fast. Related Wealth Hand Weaknesses In Episode Aigis Level - 25 Weakness - Pierce Wealth Hands have a weakness to piece damage , making them incredibly easy to take down. They don't have any other affinities, so even if you can't hit their weakness, it is safe to use any of your strongest attacks to weaken them. Just like the base game, players will only get two turns for each party member before the Wealth Hand runs away, and they naturally have a high chance of dodging attacks. Aigis' base attack deals piece damage, meaning you'll always have someone who can knock them down, no matter what your party composition is. Ken and Yukari are also great options thanks to their basic attacks also dealing pierce damage. Since Ken and Yukari are two of the first available party members , it's a good idea to make them accompany Aigis and Metis as your party to make short work of any Wealth Hand you find. Wealth Hands are rare and are worth using a Theurgy or two to take down should you not have the best party members to hit their weaknesses. Related Rewards For Wealth Hands In Episode Aigis Close Defeating a Wealth Hand will give your party a large sum of XP along with a rare item that can be sold for a lot of Yen. Episode Aigis continues to XP modifier rules from the base game, so the exact amount of XP earned by each party member will vary depending on their level compared to the Shadow's, and the number of active party members, though it will always be a useful amount. The rare item Wealth Hands drops is Worldy Coins, which can be sold for 3,000 Yen a piece. Players won't be able to sell items right at the start of the DLC and will need to progress until they finish the first section of the Abyss Of Time before unlocking the method.
Persona Frequently Asked Questions (FAQ)
When was Persona founded?
Persona was founded in 2018.
Where is Persona's headquarters?
Persona's headquarters is located at 981 Mission Street, San Francisco.
What is Persona's latest funding round?
Persona's latest funding round is Series C.
How much did Persona raise?
Persona raised a total of $217.5M.
Who are the investors of Persona?
Investors of Persona include Coatue, Index Ventures, Founders Fund, Meritech Capital Partners, Bond and 4 more.
Who are Persona's competitors?
Competitors of Persona include Onfido, Prove Identity, Socure, Berbix, Smile ID and 7 more.
What products does Persona offer?
Persona's products include Dynamic Flow and 4 more.
Who are Persona's customers?
Customers of Persona include Travelex.
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Compare Persona to Competitors
Veriff develops an artificial intelligence (AI) driven visionary verification platform. It provides AI-powered identity verification solutions for identity fraud prevention, know-your-customer compliance, and fast conversions of valuable customers. It was founded in 2015 and is based in Tallinn, Estonia.
Trulioo focuses on global online identity verification, operating within the technology and security sectors. The company offers services such as individual and business identity verification, watchlist screening, and identity document verification, all aimed at ensuring know-your-customer (KYC) and know-your-business (KYB) compliance. Trulioo primarily serves sectors such as banking, cryptocurrency, online trading, and wealth management. It was founded in 2011 and is based in Vancouver, British Columbia.
Socure focuses on digital identity verification and fraud prediction, operating within the technology and financial services sectors. The company offers a platform that uses artificial intelligence (AI) and machine learning (ML) to verify identities in real-time, analyzing various elements such as email, phone, address, and device risk. This service is primarily used by industries such as financial services, government, gaming, healthcare, telecom, and e-commerce. It was founded in 2012 and is based in Incline Village, Nevada.
iDenfy focuses on identity verification and fraud prevention in the technology sector. The company offers a range of services including identity verification, fraud scoring, and anti-money laundering compliance, all aimed at ensuring the authenticity of customers and preventing fraudulent activities. Their primary market includes sectors such as fintech, blockchain and cryptocurrency, gaming, and the sharing economy. iDenfy was formerly known as Identifikaciniai Projektai. It was founded in 2017 and is based in Kaunas, Lithuania.
Bindle Systems specializes in digital identity verification technologies within the cybersecurity domain. The company offers a platform for verifiable credentials and self-sovereign identity, as well as consulting services for identity verification solutions. It primarily serves sectors that require verifiable digital identity, such as healthcare institutions and various enterprise customers. The company was founded in 2020 and is based in Ardsley, New York.
Sumsub is a company that focuses on online identity verification and orchestration services, operating in the technology and security sectors. The company offers a platform that allows businesses to verify users, businesses, and transactions, manage cases, and deter fraud, all from a single dashboard. Sumsub primarily serves sectors such as fintech, online gaming, and trading. It was founded in 2015 and is based in London, England.
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