Programmai
Founded Year
2017Stage
Angel | AliveTotal Raised
$1.1MLast Raised
$1.1M | 4 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-33 points in the past 30 days
About Programmai
Programmai is a marketing technology company operating in the advertising and e-commerce sectors. The company offers a service that uses machine learning to improve the efficiency and scale of acquiring new and repeat customers, by customer behavior. It primarily serves the e-commerce industry. It was founded in 2017 and is based in London, United Kingdom.
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Programmai's Product Videos
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Programmai's Products & Differentiators
Predictive Audiences
We connect your first-party data sources, then effortlessly join and ready for cutting-edge machine learning. Predict every customer's future behaviour, action and long-term value to you in near real-time. Then, Activate Predictive Audiences in any ad platform to drive volume, efficiency and uplift, with zero trade-off.
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Expert Collections containing Programmai
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Programmai is included in 2 Expert Collections, including Targeted Marketing Tech.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Grocery Retail Tech
831 items
Latest Programmai News
Oct 1, 2020
UKHotViews And here’s another. London-based Programmai analyses a retailer’s ‘first-party data’ (or as we used to call it, ‘data’) to predict future purchase intentions. In effect, Programmai creates a data warehouse (as we used to call it) from the retailer’s various databases (‘any data, any format’) and uses all sorts of technology wizardry to predict what the customers will do next. Founded in 2017, Programmai has raised £850k in a seed funding round, backed by, among others, our good friend Paul Cooper, former partner at M&A advisory Clarity, who takes the chair. Predictive analytics is all about who can build the better mousetrap, to mix metaphors. Programmai’s proposition is based on its ‘smarts’ being able to link transactions from multiple databases to individual customers via a unique customer ID. Anyone who has had any experience building data warehouses will know that the chance of a customer having more than one ‘unique’ ID increases exponentially with the amount of data held on them (Miller’s Law #42). But I’m sure the Programmai folks know that and have a solution! Anyway, Programmai has gained some happy customers of its own, including beauty sites Treatwell and Revolution, and specs maker Cubitts. So far, so good.
Programmai Frequently Asked Questions (FAQ)
When was Programmai founded?
Programmai was founded in 2017.
Where is Programmai's headquarters?
Programmai's headquarters is located at 154-158 Shoreditch High Street, London.
What is Programmai's latest funding round?
Programmai's latest funding round is Angel.
How much did Programmai raise?
Programmai raised a total of $1.1M.
Who are the investors of Programmai?
Investors of Programmai include Paul Cooper and Tim Brown.
Who are Programmai's competitors?
Competitors of Programmai include Zeotap, Insider, mediarithmics, Springbot, CleverTap and 7 more.
What products does Programmai offer?
Programmai's products include Predictive Audiences.
Who are Programmai's customers?
Customers of Programmai include Treatwell, Derek Rose, Revolution Beauty, Tails and Rapha.
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Compare Programmai to Competitors
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Act-On Software specializes in marketing automation technology within the digital marketing industry. The company offers a suite of tools for email marketing, multichannel marketing, analytics and reporting, lead scoring, and AI-enhanced marketing efforts. Act-On Software primarily serves sectors such as financial services, insurance, manufacturing, SaaS, and agencies. It was founded in 2008 and is based in Portland, Oregon.
mediarithmics is a next-generation Customer Data Platform (CDP) focused on marketing personalisation and audience monetisation. The company offers a SaaS solution that enables real-time segmentation, granular targeting, and omni-channel campaign deployment for various user levels, from beginners to tech-savvy professionals. mediarithmics primarily serves the retail and media sectors, providing tools for data-centric marketing, advertising operations, and data science teams. It was founded in 2013 and is based in Paris, France.
MoEngage develops an intelligent marketing automation platform. It helps consumer brands understand customer behavior across digital touchpoints through inbuilt analytics and orchestrate personalized campaigns across multiple channels, including mobile, email, website, and more. The company was founded in 2014 and is based in San Francisco, California.
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