Provenance
Founded Year
2013Stage
Series B | AliveTotal Raised
$12.93MLast Raised
$5M | 4 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+60 points in the past 30 days
About Provenance
Provenance focuses on sustainability marketing technology for the consumer packaged goods industry. It offers a platform that validates and amplifies sustainability credentials, enabling businesses to communicate their environmental and social efforts transparently. Provenance primarily serves brands and retailers looking to enhance consumer trust and comply with regulatory standards by providing validated sustainability claims. It was founded in 2013 and is based in London, United Kingdom.
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Provenance's Product Videos
ESPs containing Provenance
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The blockchain-enabled supply chain transparency market aims to increase transparency and efficiency in supply chain management through the use of blockchain technology. This market offers solutions that unify separate processes, create end-to-end process transparency, and automate previously manual and error-prone processes. These solutions integrate emerging technologies like IoT, AI or Blockcha…
Provenance named as Leader among 10 other companies, including Circulor, BlockApps, and Circularise.
Provenance's Products & Differentiators
Provenance Framework
An open-source rulebook for communicating impact and avoiding greenwashing. https://www.provenance.org/framework
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Research containing Provenance
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Provenance in 3 CB Insights research briefs, most recently on Jul 26, 2023.
Jul 26, 2023
The fashion supply chain sustainability market map
Expert Collections containing Provenance
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Provenance is included in 4 Expert Collections, including Supply Chain & Logistics Tech.
Supply Chain & Logistics Tech
4,270 items
Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).
Blockchain
8,276 items
Companies in this collection build, apply, and analyze blockchain and cryptocurrency technologies for business or consumer use cases. Categories include blockchain infrastructure and development, crypto & DeFi, Web3, NFTs, gaming, supply chain, enterprise blockchain, and more.
Grocery Retail Tech
648 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Packaging & Labeling Tech
629 items
Companies providing traditional and tech-enabled packaging and labeling solutions for brands.
Provenance Patents
Provenance has filed 78 patents.
The 3 most popular patent topics include:
- social networking services
- advertising
- advertising techniques
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
8/17/2020 | 9/27/2022 | URI schemes, Network protocols, Windows web browsers, Identifiers, Web browsers | Grant |
Application Date | 8/17/2020 |
|---|---|
Grant Date | 9/27/2022 |
Title | |
Related Topics | URI schemes, Network protocols, Windows web browsers, Identifiers, Web browsers |
Status | Grant |
Latest Provenance News
Sep 3, 2024
KamCity 3rd September 2024 Holland & Barrett has partnered with sustainability data platform Provenance to integrate verified sustainability claims into the customer shopping experience. People shopping on the health & wellness retailer’s online store in the UK and Ireland will see Provenance-validated sustainability claims on various products, including its own-label vitamins, food, and sports nutrition items. Products from brands such as Weleda, Westlab, Pukka Herbs, Grass & Co, and Faith in Nature will also feature the claims, providing customers with information to make more sustainable choices. Guy Farmer, Commercial Trading Director at Holland & Barrett, commented: “We’re delighted to be partnering with Provenance to further meet the growing consumer demand for transparent sustainability claims. Our customers have always looked to us for natural, ethical and sustainable products, and this initiative reinforces our commitment to sustainability whilst also providing our suppliers with powerful tools to build trust and loyalty.” Jessi Baker, founder of Provenance, added: “By being one of the first high street retailers to integrate our platform, they are setting a powerful example for the retail industry.” Provenance-validated claims are now live on Holland & Barrett’s website and mobile app, with plans to extend the initiative to in-store materials in 2025. TAGS
Provenance Frequently Asked Questions (FAQ)
When was Provenance founded?
Provenance was founded in 2013.
Where is Provenance's headquarters?
Provenance's headquarters is located at 36-40 York Way, London.
What is Provenance's latest funding round?
Provenance's latest funding round is Series B.
How much did Provenance raise?
Provenance raised a total of $12.93M.
Who are the investors of Provenance?
Investors of Provenance include S4S Ventures, Angel Academe, Digital Currency Group, Peter Gabriel, Working Capital Fund and 13 more.
Who are Provenance's competitors?
Competitors of Provenance include Retraced, DUST Identity, FoodLogiQ, Digiphy, Compare Ethics and 7 more.
What products does Provenance offer?
Provenance's products include Provenance Framework and 2 more.
Who are Provenance's customers?
Customers of Provenance include Cult Beauty, GANNI and Napolina (Princes Group).
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Compare Provenance to Competitors
ShipChain is a company focused on supply chain management within the logistics and transportation industry. They offer a software-as-a-service (SaaS) platform designed to streamline supply chain operations, enhance efficiency, and reduce costs through features like real-time tracking, inventory management, and compliance and security protocols. The platform primarily serves businesses looking to optimize their supply chain and logistics processes. It was founded in 2017 and is based in Greenville, South Carolina.
Envoy Group’s platform has been designed to work seamlessly with traditional data systems and all third-party blockchains or distributed ledger technology (DLT)-based networks. This will allow both buyers and sellers to effectively manage international trade logistics processes and also find new funding sources, which will be supported as a result of increased trust.
Ripe Technology is a company focused on enhancing transparency in the food supply chain industry. Its main service involves providing a platform where users can access reliable information about the origin, journey, quality, and sustainability of their food. The company primarily serves the food supply chain sector. It was founded in 2017 and is based in San Francisco, California.
Moeco specializes in supply chain visibility and offers a cargo monitoring system within the logistics and transportation industry. The company provides real-time tracking and monitoring of containers and cargo using 5G-enabled sensors, offering insights into location, temperature, shocks, humidity, and light conditions to enhance shipment services. Moeco's SaaS platform includes features such as process automation, risk management, inventory management, and machine learning for delivery predictions, all with a focus on data security and ownership. It was founded in 2017 and is based in Wilmington, Delaware.
RoadLaunch is a company that operates in the technology sector, with a particular focus on blockchain technology. The company provides educational content and insights about blockchain technology, aiming to simplify complex concepts for a general audience. It primarily serves the technology and education sectors. It is based in Paris, Ontario.
DUST Identity focuses on creating identity and authentication platforms. The company's main product is the Diamond Unclonable Security Tag (DUST), a technology that uses microscopic engineered diamonds to create an identity layer on any object, ensuring trusted data and verifiable products are used and traced across their lifecycle. DUST Identity primarily serves sectors such as aerospace and defense, art, collectibles, part suppliers, and more. The company was formerly known as Diamond Nanotechnologies. It was founded in 2018 and is based in Newton Center, Massachusetts.
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