Rokt
Founded Year
2012Stage
Secondary Market | AliveTotal Raised
$488.5MValuation
$0000Revenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-38 points in the past 30 days
About Rokt
Rokt focuses on electronic commerce technology. The company offers solutions to increase revenue, acquire customers at scale, and form relationships with existing customers. These solutions include optimizing and monetizing the checkout experience, providing payment providers during checkout, and offering premium post-purchase offers. The company operates in the e-commerce sector. It was founded in 2012 and is based in New York, New York.
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Rokt's Product Videos
ESPs containing Rokt
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The marketing automation personalization market is focused on providing personalized and relevant experiences to customers across various digital channels. Vendors in this market offer solutions that use AI and data analytics to create personalized content and messaging for each customer, resulting in increased engagement, conversion rates, and customer loyalty. The market includes a range of prod…
Rokt named as Leader among 15 other companies, including Oracle, Movable Ink, and MoEngage.
Rokt's Products & Differentiators
Rokt Ecommerce
Use advanced machine learning to offer each customer the most relevant messages, products, services and experiences, from cart to confirmation page.
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Research containing Rokt
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Rokt in 2 CB Insights research briefs, most recently on Feb 24, 2023.
Expert Collections containing Rokt
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Rokt is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,244 items
Ad Tech
4,233 items
Companies offering tech-enabled marketing and advertising services.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Loyalty & Rewards Tech
178 items
Retail Media Networks
143 items
Rokt Patents
Rokt has filed 4 patents.
The 3 most popular patent topics include:
- commerce websites
- online auction websites
- payment systems
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
3/18/2020 | 10/3/2023 | Online auction websites, Payment systems, Commerce websites, E-commerce, Banking technology | Grant |
Application Date | 3/18/2020 |
|---|---|
Grant Date | 10/3/2023 |
Title | |
Related Topics | Online auction websites, Payment systems, Commerce websites, E-commerce, Banking technology |
Status | Grant |
Latest Rokt News
Sep 6, 2024
Streaming giant Rokt and omnichannel technology retailer Currys kick off first of its kind retail media partnership Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network offshoot of omnichannel tech retailer, Currys, to run Connected TV (CTV) video ads on its platform. In a first of its kind partnership for Roku UK, Currys and its partner brands will be able to access Roku Media ad inventory, starting with videos ads and expanding to other creative ad formats. Launched late last year, Currys Connected Media enables the retailer’s partner brands to leverage its first-party data to understand, reach, and engage customers. The aforementioned tie up enables Currys and its partner brands to reach customers across all Roku streaming devices in the UK, including streaming players and Roku TV models. “Combining our expertise in TV streaming advertising with Currys’ leadership as an omnichannel tech retailer, we believe this partnership can combine the power of retail media and streaming video to help brands improve the effectiveness of their marketing investment,” says Richard Halton, Country Manager at Roku UK. Ads served on Roku devices will be targeted using a combination of first-party data from Roku and insights from Currys and its partners. Campaigns will be executed through a third-party demand side platform (DSP) with the potential to match every digital CTV ad to a customer. Andy Barratt, Head of Retail Media at Currys, comments: “We are thrilled to be extending our partnership with Roku and embedding Currys Connected Media across the Roku ecosystem.” “This agreement enables us and our brand partners to capitalise on changing consumer viewing habits, reach and engage consumers with ads that are much more relevant to their interests, and in turn deliver tangible returns.” 2024 RTIH INNOVATION AWARDS
Rokt Frequently Asked Questions (FAQ)
When was Rokt founded?
Rokt was founded in 2012.
Where is Rokt's headquarters?
Rokt's headquarters is located at 175 Varick Street, New York.
What is Rokt's latest funding round?
Rokt's latest funding round is Secondary Market.
How much did Rokt raise?
Rokt raised a total of $488.5M.
Who are the investors of Rokt?
Investors of Rokt include Square Peg Capital, Wellington Management, Tiger Global Management, Pavilion Capital, Whale Rock Capital Management and 9 more.
Who are Rokt's competitors?
Competitors of Rokt include Intellimize, Attentive, Persoo, Kahoona, Klaviyo and 7 more.
What products does Rokt offer?
Rokt's products include Rokt Ecommerce and 2 more.
Who are Rokt's customers?
Customers of Rokt include Uber, AMC Theatres, Ticketmaster, Hulu and Spirit Airlines.
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Compare Rokt to Competitors
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