SmartAsset
Founded Year
2011Stage
Biz Plan Competition | AliveTotal Raised
$158.62MValuation
$0000Last Raised
$1M | 1 yr agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-125 points in the past 30 days
About SmartAsset
SmartAsset is a financial decision-making platform operating in the personal finance and investment advisory sectors. The company offers a range of tools and services designed to empower individuals to make informed financial decisions, including personalized calculators for taxes, home buying, and retirement, as well as a service to match users with vetted financial advisors. SmartAsset primarily serves individuals seeking financial planning and investment advice. It was founded in 2011 and is based in New York, New York.
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SmartAsset's Products & Differentiators
SmartAsset
The lifeblood of our business is consumers, and SmartAsset continues to attract new and existing readers by providing fresh, accurate and in-depth financial advice in the form of free articles, guides, reviews, calculators and other helpful tools. SmartAsset started as a site for people looking for answers to life’s big financial questions like: how much house can I afford or how much money do I need to save for retirement?
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Expert Collections containing SmartAsset
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
SmartAsset is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,244 items
Wealth Tech
2,294 items
Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.
Financial Wellness
245 items
Track startups and capture company information and workflow.
Fintech
9,294 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Latest SmartAsset News
Sep 22, 2024
Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Dear For Love & Money, I am lucky enough to come from a family with a lot of generational wealth. My great-grandparents passed down a large fortune to their kids, who passed it down to my parents when they died. Before they died, my grandparents also used a large part of it to make their children's and grandchildren's lives a little better. They gave my parents enough to pay off most of their house, paid for my college, bought me my first car, and did the same for my sister and cousins. Now, my parents have their share of the family inheritance. The money has been distributed to my uncle's family as well, but my dad's portion of it is still massive. My sister and I fully expected our parents to follow our grandparents' example and give us some money upfront. Not the whole inheritance, but enough to help us pay off some debt and make our lives a little easier. My parents have shown no signs of giving us a penny right now. I am sure they intend to leave it to us when they die, but until then, it doesn't seem to have even occurred to them to bless their children and grandchildren the way their parents did. My niece will begin college next year, and my sister has dropped several hints. My wife says I need just to come out and ask them for some of the money because we could use the cash, but the idea of doing that makes me really uncomfortable. What do I do? Sincerely, Dear Possibly, If you are presumptuous, and perhaps you are, you have every reason to be. A large inheritance, it seems, is a family tradition — you lucky thing. Traditions are typified by the rituals that accompany them. In your family, this looked like the bulk of the cash going to the next generation, with a tidy sum set aside to ease the way for all direct descendants. It makes perfect sense that you would have those expectations. However, no family tradition happens automatically, and each new generation must determine which parts of the legacy to leave and which to keep. In your case, this decision belongs to your parents. I agree with your wife that asking directly is your only option for an advance inheritance payment. After all, your sister has already tried the heavy hinting method, and while you refer to it as "generational wealth" and "family inheritance," the money is your parents'. That said, there are ways to ask that might ease your discomfort and increase your odds of getting a "yes." I wouldn't shy away from reminding your dad that his parents did the same for him. I wouldn't make this reminder heavy-handed or accusatory. Instead, it should be a gentle way to introduce your request. Start by saying something like, "Hey, Dad. Remember how Grandma and Grandpa gave you some money when their parents died? I was thinking …" Here, you'll want to have a well-thought-out financial plan. Research investment options, savings accounts , and trusts, and determine how to maximize the financial gift you're requesting. Then, pitch this plan to your parents. Whether your parents are still holding onto the inheritance tightly because they still see you and your sister as fiscally irresponsible teenagers, themselves as the only one who knows how to manage money, or because they have personal retirement concerns — presenting them with a plan is a great way to inspire his confidence. If they approve of your plan, they will know that giving you the money is not a risky indulgence but a sound choice. Before you talk to your parents, however, I suggest you examine your motives first. There are two different types of entitlement: justified and absurd. Justified entitlement looks like someone driving to pick up their paycheck after working all week. Absurd entitlement looks like the SUV cutting the school pick-up line because the driver believes their time outranks everyone else's. Based on your letter, I would guess your entitlement is justified. There is nothing wrong with having expectations because your family has always done something a specific way. However, the justified begins veering into the absurd if you feel actual resentment toward your family for not giving you something that isn't yours. Self-awareness in this regard is crucial for personal growth and will also come across in your tone. If your parents sense you are upset with them for even making you ask, they will be understandably hurt, which will only break down your dynamic. I'm sure that whatever answer you get, you agree that your relationship with your family matters more than any check, no matter how large. Rooting for you, For Love & Money Looking for advice on how your savings, debt, or another financial challenge is affecting your relationships? Write to For Love & Money using this Google form . Need help with your money? Consider a financial advisor Finding a financial advisor doesn't have to be hard. SmartAsset's free tool matches you with up to three fiduciary financial advisors who serve your area in minutes. Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests. Start your search now.
SmartAsset Frequently Asked Questions (FAQ)
When was SmartAsset founded?
SmartAsset was founded in 2011.
Where is SmartAsset's headquarters?
SmartAsset's headquarters is located at 122 East 42nd Street, New York.
What is SmartAsset's latest funding round?
SmartAsset's latest funding round is Biz Plan Competition.
How much did SmartAsset raise?
SmartAsset raised a total of $158.62M.
Who are the investors of SmartAsset?
Investors of SmartAsset include Stagwell, Javelin Venture Partners, TruStage Ventures, TTV Capital, New York Life Ventures and 16 more.
Who are SmartAsset's competitors?
Competitors of SmartAsset include Zoe Financial and 8 more.
What products does SmartAsset offer?
SmartAsset's products include SmartAsset and 2 more.
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Compare SmartAsset to Competitors
Zoe Financial provides a wealth management platform connecting individuals with trusted financial advisors across various sectors. The company offers a service to match clients with vetted, fiduciary financial advisors and provides a platform for managing and growing wealth. It serves individuals with personalized financial planning and investment management services. It was founded in 2016 and is based in New York, New York.
Own Up is a technology company specializing in mortgage rate comparison and home financing guidance within the financial sector. The company offers personalized borrower profiles, a concierge service for mortgage navigation, and tools to monitor rate trends and shop across a network of lenders. Own Up primarily serves individuals in the process of buying or refinancing homes. It was founded in 2016 and is based in Boston, Massachusetts.
Fintastico is a company that focuses on financial services within the fintech industry. The company offers a curated selection of innovative financial services and news, providing solutions that cater to the financial needs of consumers, retailers, and businesses. It primarily serves the financial sector, with a particular emphasis on fintech. It was founded in 2017 and is based in Milan, Italy.
Evolution Finance is a company focused on personal finance, operating in the financial services industry. The company offers a range of services including a credit card and gift card resource, a search engine for comparing credit card offers, an education center for promoting responsible spending habits, and a social network for personal finance. The company primarily serves individuals seeking to make informed financial decisions. It is based in Washington, DC.
Pawlicy Advisor is a company that operates in the insurance industry, with a specific focus on pet insurance. The company offers a platform where customers can compare pet insurance quotes from various providers, enabling them to find the most suitable coverage for their pets. The company primarily serves pet owners. It was founded in 2018 and is based in New York, New York.
Snappy Kraken is a marketing technology firm specializing in digital marketing systems for the financial advisory sector. The company offers personalized websites, original content, marketing automation, and text message marketing to help financial advisors connect with clients and grow their businesses. Snappy Kraken primarily serves financial advisors and firms looking to improve their marketing efforts and client engagement. It was founded in 2016 and is based in Ormond Beach, Florida.
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