SparkPlug
Founded Year
2020Stage
Series A | AliveTotal Raised
$11.5MLast Raised
$8M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-167 points in the past 30 days
About SparkPlug
SparkPlug is a company that specializes in incentive management, operating primarily in the retail sector. The company offers a platform that motivates frontline sales teams, drives sales, builds relationships with partners, and manages inventory through incentive campaigns and sales competitions. SparkPlug primarily serves the retail industry, with a focus on retailers, brands, and restaurants. It was founded in 2020 and is based in San Francisco, California.
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SparkPlug's Product Videos
SparkPlug's Products & Differentiators
SparkPlug for Retailers
Retailers can integrate SparkPlug directly with their POS for free. Partner vendors can link to multiple retailers and submit incentive contests to engage frontline employees.
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Research containing SparkPlug
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned SparkPlug in 1 CB Insights research brief, most recently on Mar 14, 2023.
Mar 14, 2023 report
Retail Tech 100: The most promising retail tech startups of 2023Expert Collections containing SparkPlug
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
SparkPlug is included in 2 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
1,677 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Retail Tech 100
100 items
The most promising B2B tech startups transforming the retail industry.
Latest SparkPlug News
Mar 5, 2024
News provided by Share this article Share toX SAN FRANCISCO, March 5, 2024 /PRNewswire/ -- SparkPlug, a leading cannabis frontline incentives & analytics platform, today announced a new partnership with Distru, a seed-to-sale cannabis ERP. The partnership aims to help Smokiez, a multi-state edibles producer and distributor, streamline operations, minimize errors, and boost retail sales through data-driven insights. "We're thrilled to be partnering with the team at Distru," said Jacob Levin, COO of SparkPlug. "As highlighted by Smokiez, Distru has provided centralized data and reporting that has streamlined complex spreadsheets. When combined with SparkPlug's retail analytics, we can provide unparalleled visibility into Smokiez's sales operations and opportunities." Sam Polly, Smokiez IT Director and a long-time client of both platforms, emphasized the individual value provided by each solution. "A major benefit of having Distru is making it so we could forgo hiring an analyst with a six figure salary on the team organizing spreadsheets. Distru also helps us figure out where our best sell points are, as in cost of goods and other useful financial metrics." Nick Sabas, Regional Vice President at Smokiez, shared insights into the benefits of working with SparkPlug. "SparkPlug has significantly improved our interactions with larger stores. Being on SparkPlug adds value from the get-go, motivating budtenders to push our products, resulting in higher sell-through rates. It's become essential for us to operate within such systems to maintain shelf presence and drive sales." The partnership between SparkPlug and Distru demonstrates the power of best-of-breed cannabis tech solutions working together to solve unique industry challenges. We look forward to driving further value for clients like Smokiez as the market matures. About Distru: Distru is a leading seed-to-sale ERP platform for the cannabis industry, offering comprehensive solutions for managing inventory, orders, and customer relations. Trusted by hundreds of licensees across the United States, Distru.com provides best-in-class Metrc integration and exceptional customer support, revolutionizing the way cannabis operators manage their businesses. About SparkPlug: SparkPlug is the world's first gamification system that allows brands & retailers to directly reward retail employees for the organic influence they have over consumer purchasing by turning employees into in-store influencers. SparkPlug seamlessly connects with the retailers' POS system, allowing brands & retailers to directly track their sales trends and manage sales targets while rewarding employees for learning and selling more of their product. Media Contact:
SparkPlug Frequently Asked Questions (FAQ)
When was SparkPlug founded?
SparkPlug was founded in 2020.
Where is SparkPlug's headquarters?
SparkPlug's headquarters is located at 548 Market St, San Francisco.
What is SparkPlug's latest funding round?
SparkPlug's latest funding round is Series A.
How much did SparkPlug raise?
SparkPlug raised a total of $11.5M.
Who are the investors of SparkPlug?
Investors of SparkPlug include Jason Calacanis, TenOneTen Ventures, Industry Ventures, Lightbank, Argonautic Ventures and 3 more.
Who are SparkPlug's competitors?
Competitors of SparkPlug include Spiff and 3 more.
What products does SparkPlug offer?
SparkPlug's products include SparkPlug for Retailers and 2 more.
Who are SparkPlug's customers?
Customers of SparkPlug include Joy Hill, Nick the Greek, Wana and Native Roots.
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Compare SparkPlug to Competitors
ENDVR is a digital platform operating in the retail industry, focusing on driving sales and enhancing in-store experiences. The company offers a platform that enables brands to educate and incentivize sales associates, thereby increasing their sales performance. This platform is primarily used by brands and retailers to influence purchasing decisions on the store floor. It was founded in 2019 and is based in Montreal, Canada.
ExpertVoice is a company that operates in the marketing and advocacy sector. It provides a platform where industry professionals, sales associates, and influencers can join an exclusive community to gain detailed knowledge and first-hand experiences with various products, enabling them to make credible product recommendations. The company primarily serves the retail and ecommerce industries. ExpertVoice was formerly known as Experticity. It was founded in 2000 and is based in Salt Lake City, Utah.
ElevateHQ is a company focused on sales performance enhancement and motivation, operating in the business-to-business software as a service (B2B SaaS) industry. The company offers a sales commission software that allows businesses to design and automate commission plans, manage compensation, and track performance, thereby motivating their sales teams. ElevateHQ primarily serves sectors such as pharmaceuticals, software as a service (SaaS), and financial services. It was founded in 2021 and is based in Gurugram, India.
Forma AI focuses on sales compensation software in the technology industry. The company's main service is providing a platform that allows organizations to design, execute, and optimize their sales compensation strategies. This software is primarily used by businesses in various sectors to improve their sales operations. It was founded in 2016 and is based in Toronto, Canada.
Performio specializes in incentive compensation management software within the sales performance and data management sectors. The company provides a suite of tools for managing sales commissions, tracking sales performance, and analyzing data to improve sales strategies. Performio's software is designed to simplify complex compensation plans, ensure accuracy in payouts, and offer advanced analytics for performance insights. It was founded in 2006 and is based in Irvine, California.
QuotaPath specializes in sales compensation and commission tracking software within the sales and revenue operations sector. The company offers solutions for building compensation plans, automating commission calculations, and ensuring accurate commission payments to drive sales revenue. QuotaPath primarily serves the sales industry, providing tools to streamline compensation processes and enhance sales team performance. It was founded in 2018 and is based in Austin, Texas.
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