Spotter
Founded Year
2019Stage
Series E - II | AliveTotal Raised
$241.54MLast Raised
$7.44M | 21 days agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+43 points in the past 30 days
About Spotter
Spotter specializes in providing growth capital and strategic insights to YouTube creators within the digital media and entertainment industry. The company offers financial investments to individual creators' needs, along with data analytics services. It serves the online content creation sector, offering a scaled media solution for advertisers and ad agencies. It was founded in 2019 and is based in Culver City, California.
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Expert Collections containing Spotter
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Spotter is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,244 items
Fintech
9,294 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Influencer & Content Creator Tech
337 items
Companies that serve independent creators who want to monetize their own work, from content creation tools to administrative back-end platforms to financing solutions.
Latest Spotter News
Sep 10, 2024
Image Credits: Spotter Spotter , a startup that underwrites creators and offers AI tools , raised $7.4 million, according to a Form D filing viewed by TechCrunch. A representative for Spotter confirmed the filing’s legitimacy, but did not offer further details. This additional funding is much smaller than Spotter’s most recent raise , a $200 million Series D round led by SoftBank in 2022. Spotter, then valued at $1.7 billion, raised that funding to underwrite YouTubers’ businesses. Spotter provides powerhouse YouTubers like MrBeast and The Try Guys with upfront capital to grow their channels, but in return, they have to license some of their content to Spotter for years at a time. Spotter doesn’t take copyright or intellectual property from creators — the company recoups its investment by earning the ad revenue from the content it licensed. Spotter has invested $940 million into over 735 YouTube channels, according to its website. This business model has been popular among creator startups — other companies like Jellysmack and Creative Juice have also made these kinds of investments in creators. As players in a newer and misunderstood industry, creators often have trouble securing funds from traditional financial institutions, even if they have profitable, healthy businesses. So, startups that clock this disconnect have stepped in — Karat , for example, offers financial resources to creators like business credit cards. In some cases, venture capitalists have even invested in creators to give them the capital that they need to grow their businesses. For Spotter, this means that the company has an advantage — it can offer creators millions of dollars in capital (which it reasonably can expect to recoup), but the creators themselves don’t have many other options to secure that kind of funding. Still, creators who partner with Spotter seem to have positive results. The company told TechCrunch in 2022 that MrBeast used his upfront cash to finance a Spanish-language channel , where his viral videos are dubbed to reach a Spanish-speaking audience. At the time, Spotter said that in the few years that they had worked with MrBeast, he had grown his viewership by over 300%, amounting to 1.35 billion monthly views across all of his channels. “Creators have done second and third deals with us, so it’s not a one-and-done type of situation,” Spotter founder and CEO Aaron DeBevoise told TechCrunch . “Six months later, they [do another deal] because they see the success of reinvesting in themselves.” Spotter declined to share what this funding would be used for. However, this additional raise comes around the same time as the launch of Spotter Studio , an AI-powered suite of tools for creators. More TechCrunch
Spotter Frequently Asked Questions (FAQ)
When was Spotter founded?
Spotter was founded in 2019.
Where is Spotter's headquarters?
Spotter's headquarters is located at 900 Corporate Pointe, Culver City.
What is Spotter's latest funding round?
Spotter's latest funding round is Series E - II.
How much did Spotter raise?
Spotter raised a total of $241.54M.
Who are the investors of Spotter?
Investors of Spotter include Third Wave Digital, 3C Ventures, Watertower Ventures, UM6P Ventures, Crossbeam Venture Partners and 8 more.
Who are Spotter's competitors?
Competitors of Spotter include Fundmates and 4 more.
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Compare Spotter to Competitors
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