Search company, investor...

Founded Year

2010

Stage

Debt | Alive

Total Raised

$1.063B

Last Raised

$50M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-55 points in the past 30 days

About Trax

Trax focuses on providing cloud-based retail management solutions, operating in the retail and consumer packaged goods (CPG) industries. The company offers services such as dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring, all designed to enhance shopping experiences and unlock revenue opportunities. It was founded in 2010 and is based in Singapore.

Headquarters Location

65 Chulia Street #19-01 OCBC Centre

049513,

Singapore

+65 6224 9145

Loading...

ESPs containing Trax

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / In-Store Tech

The offline behavior tracking market uses technology such as computer vision, sensor tech, and artificial intelligence to track and analyze customer behavior in physical stores. This data can be used to optimize inventory management, reduce costs, enhance the customer experience, and drive growth. The market is driven by the need for retailers to stay ahead of the curve in a highly competitive ind…

Trax named as Highflier among 13 other companies, including Foursquare, RetailNext, and Trigo.

Loading...

Research containing Trax

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Trax in 3 CB Insights research briefs, most recently on Apr 3, 2023.

Expert Collections containing Trax

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Trax is included in 6 Expert Collections, including Store tech (In-store retail tech).

S

Store tech (In-store retail tech)

1,927 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.

U

Unicorns- Billion Dollar Startups

1,244 items

G

Grocery Retail Tech

831 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

A

Artificial Intelligence

14,767 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.

C

Conference Exhibitors

5,302 items

F

Food & Beverage

156 items

Trax Patents

Trax has filed 102 patents.

The 3 most popular patent topics include:

  • retailing
  • image processing
  • real estate
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/20/2022

9/3/2024

Retailing, Real estate, Promotion and marketing communications, Sensors, Digital photography

Grant

Application Date

12/20/2022

Grant Date

9/3/2024

Title

Related Topics

Retailing, Real estate, Promotion and marketing communications, Sensors, Digital photography

Status

Grant

Latest Trax News

Cars.com Reveals 2024 Best Of Awards: Budget-Friendly Chevrolet Trax Takes Top Spot as Best Car of the Year

Feb 7, 2024

February 07, 2024 at 07:31 am EST Share Cars.com Automotive Experts Call This Year's Feature-Filled Winners "Pin-You-to-Your-Seat Fun," "Massive Marriage Saver" and "A New Bar for What Consumers Should Expect" CHICAGO, Feb. 7, 2024 /PRNewswire/ -- Car-shopping marketplace Cars.com® (NYSE: CARS) today announced the winners of its annual Best Of Awards, which recognize the top vehicles in six categories: Best Family Car, Best Luxury Car, Best SUV, Best Electric Vehicle, Best Pickup Truck and the highest honor: Best Car of the Year. This year, Chevrolet's 2024 Trax earned the coveted Best Car of 2024 honor. "The affordably priced Chevrolet Trax is a Best Of newcomer, hitting the trifecta of quality, innovation and great value," said Jenni Newman, Cars.com editor-in-chief. "The Trax comes with a lower-than-last-year price, even with its enhanced features, and sets a new standard when it comes to what shoppers can get from a budget ride." Priced from $21,495, the Trax comes to the forefront at a time when only 12% of new cars for sale are priced under $30,0001 — and nearly half of car shoppers plan to spend under $30,000 on their next vehicle purchase.2 Cars.com's Best of 2024 Award Winners This year, Cars.com's Best Of Award winners brought a mix of user-friendly technology features, relative affordability and overall quality that provide a best-in-class experience in their respective categories, giving shoppers a great starting point in their car search. Best Car: Chevrolet Trax "A new bar for what consumers should expect." This year's Trax wowed Cars.com editors with its integrated in-car technology that rivals some luxury cars, increased spaciousness and sleek styling — all while bringing a lower starting price than the 2023 model. Best Pickup Truck: Ford F-Series Super Duty "It's a massive marriage saver." The F-Series Super Duty has new technology features that make towing a breeze — including Pro Trailer Hitch Assist, which automatically aligns the truck to a trailer's coupler. Add stout powertrains and a well-appointed interior, and it makes the Super Duty both a dependable workhorse and useful street cruiser. Best Electric Vehicle: Hyundai Ioniq 5 "It continues to hit a near-ideal balance of attributes." For the second consecutive year, the Ioniq 5 takes Cars.com's Best Electric Vehicle award. It brings a winning combination of easy-to-use technology, speedy charging and solid ride quality that make it about as well rounded as an EV can get. Best SUV: Jeep Wrangler, Wrangler 4xe "Jeep made an already great off-road SUV even better for 2024." The Wrangler delivers everyday utility and comfort — both on and off the road. And the Rubicon versions of the Wrangler can go just about anywhere on Earth thanks to a suite of off-road equipment. Best Luxury Car: Genesis Electrified GV70 "Pin-you-in-your-seat fun." For the luxury EV enthusiast, the high-performing Electrified GV70 brings style, quality and performance at a reasonable price. It can charge to a near-full battery in less than 20 minutes — and even scans the road ahead to prepare its suspension for road imperfections. Best Family Car: Kia Telluride "Kia has continued to make a good thing better." Families looking for three-row vehicles with plenty of space, safety and value will appreciate the Telluride. Its rear sensors can even detect oncoming traffic and prevent rear doors from opening if there's an approaching vehicle or bicycle. Car shoppers can find Cars.com's Best of 2024 winners available online at Cars.com, via the Cars.com app — the number one downloaded online automotive marketplace app3 — and at local dealerships across the country. When shopping, look for the "2024 Award Winner" badge listed on a vehicle's profile page. Before heading to the dealer, shoppers can take advantage of Cars.com's range of resources to help make an informed purchase, like affordability calculators, instant trade-in offers, local dealer locator, a library full of expert reviews and more. Award Methodology When determining the Best Car award winner, Cars.com experts consider three key criteria: quality, innovation and value. The Cars.com's marketplace Best Of Awards program includes six different categories: Best Car, Best Pickup Truck, Best Electric Vehicle, Best SUV, Best Luxury Car and Best Family Car. Cars.com's experts consider all model-year 2024 vehicles in a corresponding category for these six awards. To find out more about the Chevrolet Trax, why it's named Cars.com's Best Car of 2024 and to see other winners, visit Cars.com/Awards. ABOUT CARS.COM Cars.com is the No. 1 most recognized automotive marketplace visited by nearly 30 million in-market consumers each month. Launched in 1998 and headquartered in Chicago, Cars.com empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. Cars.com is the flagship offering from Cars.com Inc. d/b/a Cars Commerce, an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. Learn more at www.carscommerce.inc. 1 Cars Commerce internal data 2 Cars.com consumer survey; Aug. 7-10, 2023; 997 responses 3 Downloads versus peers, per App Annie as of June 2023 View original content to download multimedia:https://www.prnewswire.com/news-releases/carscom-reveals-2024-best-of-awards-budget-friendly-chevrolet-trax-takes-top-spot-as-best-car-of-the-year-302055517.html SOURCE Cars.com Inc.

Trax Frequently Asked Questions (FAQ)

  • When was Trax founded?

    Trax was founded in 2010.

  • What is Trax's latest funding round?

    Trax's latest funding round is Debt.

  • How much did Trax raise?

    Trax raised a total of $1.063B.

  • Who are the investors of Trax?

    Investors of Trax include Deutsche Bank, Garage Syndicate, Warburg Pincus, BlackRock, OMERS and 9 more.

  • Who are Trax's competitors?

    Competitors of Trax include Vispera, Cognitiwe, VisionR, Pensa Systems, Retail Aware and 7 more.

Loading...

Compare Trax to Competitors

Vispera Logo
Vispera

Vispera specializes in visual intelligence for the retail sector, focusing on image recognition-based solutions. The company offers services that enable retailers and suppliers to enhance the efficiency and effectiveness of their in-store execution by utilizing advanced image recognition technology to collect, measure, and analyze real-time data from store shelves. It was founded in 2014 and is based in Istanbul, Turkey.

One Door Logo
One Door

One Door is a company that focuses on providing a comprehensive visual merchandising solution in the retail industry. The company offers a platform that helps retail teams to create, communicate, and execute in-store experiences, consolidating data, digitizing and streamlining processes, and enabling real-time communication between internal teams, vendors, and stores. The primary sectors that One Door sells to include the retail industry and the cloud computing industry. It was founded in 2000 and is based in Boston, Massachusetts.

Shelfie Logo
Shelfie

Shelfie is a company that focuses on automating retail shelf-stock audits, operating within the retail technology sector. The company's main service involves using artificial intelligence and deep learning technologies to monitor retail shelves, detect stock gaps and discrepancies, and alert staff to restock specific items. Shelfie primarily serves the retail industry. It was founded in 2016 and is based in Manly, New South Wales.

Focal Systems Logo
Focal Systems

Focal Systems specializes in retail automation technology, focusing on optimizing retail operations and increasing EBITDA through AI-driven solutions. The company offers a suite of products that automate and optimize inventory management, shelf space utilization, and employee productivity, while also reducing food waste. Focal Systems primarily serves the retail sector, providing tools that enhance store management and operational efficiency. It was founded in 2015 and is based in Burlingame, California.

Pensa Systems Logo
Pensa Systems

Pensa Systems focuses on retail shelf inventory management in the retail industry. The company offers a data-as-a-service portfolio that uses computer vision and artificial intelligence to provide visibility of store shelves, helping to reduce stockouts. Pensa Systems primarily serves consumer packaged goods brands and retailers. It was founded in 2016 and is based in Austin, Texas.

P
ParallelDots

ParallelDots is a company that specializes in image recognition solutions, primarily serving the retail and FMCG industries. The company offers products that use computer vision to analyze retail shelf displays, generating real-time insights for perfect store KPIs, tracking in-store compliance, and identifying gaps in retail execution. Its primary customers are CPG manufacturers and retailers. It was founded in 2014 and is based in Gurgaon, India.

Loading...

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.