HEYTEA
Founded Year
2013Stage
Series D | AliveTotal Raised
$579.23MValuation
$0000Last Raised
$500M | 3 yrs agoAbout HEYTEA
HEYTEA is the originator of 'New-Style Tea' and operates in the beverage industry. The company offers a variety of tea-based drinks made with real ingredients such as milk, fruit, and natural cane sugar, and is known for pioneering Cheese Tea. HEYTEA also provides a franchise partnership program to expand its brand and tea culture. It was founded in 2013 and is based in Shenzhen, Guangdong.
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HEYTEA is included in 1 Expert Collection, including Unicorns- Billion Dollar Startups.
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Latest HEYTEA News
Sep 18, 2024
(Yicai) Sept. 18 -- Chinese tea drink brand Heytea plans to slow down the pace of new store openings in the next months because of changes in the consumption environment and intensified market competition. Heytea will not open new stores in the short run and control the density of its existing stores in the near future, Yicai learned from an internal letter from the Shenzhen-based company. With limited consumption needs and fierce competition, tea brands adopted similar branding strategies and launched similar products, Heytea noted in the letter. Instead, the firm will not go with the flow but unveil more differentiated products and promote its brand, it added. Heytea still saw an increase in the number of stores this year. The company has about 4,300 stores, 1,100 of which were opened this year. Chinese milk tea brands recently saw their profit shrink because of the fierce competition and raging price war. There were 431,753 milk tea stores in China as of Aug. 5, according to catering data platform Canyandata.Com. Net store openings totaled 35,518 in the year ended Aug. 5, compared to about 130,000 store closures. As a result of the complex environment, many tea drink chains began to expand overseas. In July, Heytea opened its first pop-up store in Paris, and Naixue unveiled its first outlet in Singapore. Mixue Bingcheng already has more than 4,000 overseas stores. Editors: Shi Yi, Futura Costaglione Follow Yicai Global on
HEYTEA Frequently Asked Questions (FAQ)
When was HEYTEA founded?
HEYTEA was founded in 2013.
Where is HEYTEA's headquarters?
HEYTEA's headquarters is located at Room 602C, Building B, Aerospace Science and Technology Plaza, Shenzhen.
What is HEYTEA's latest funding round?
HEYTEA's latest funding round is Series D.
How much did HEYTEA raise?
HEYTEA raised a total of $579.23M.
Who are the investors of HEYTEA?
Investors of HEYTEA include BA Capital, Hillhouse Capital Management, HongShan, Tencent, L Catterton and 10 more.
Who are HEYTEA's competitors?
Competitors of HEYTEA include ChaBaiDao and 6 more.
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Compare HEYTEA to Competitors
Tang Tea is a tea beverage company that is engaged in the catering business. Its flagship brand Tang Tea offers a range of tea beverages and snack items that include fruit tea, cheese Chinese tea, milk tea, Yunyan milk foam, Longjing tea cake, shallot crisps, Huarong tang cake, and more. It manages franchised retail outlets in different parts of the country. The company was founded in 2009 and is based in Zhengzhou, China.
Chamate is a tea restaurant. It offers seafood and drinks. It also focuses on promoting Taiwanese cuisine and tea. It was founded in 2002 and is based in Shanghai, China.
Uncle.Q Lemon Tea specializes in fresh and healthy lemon tea beverages within the food and beverage industry. The company offers a variety of handcrafted lemon teas combined with different traditional Chinese tea bases, without any additives, ensuring a fresh and healthy experience for customers. Uncle.Q Lemon Tea targets the beverage sector with a focus on promoting Chinese tea culture and providing a unique tea drinking experience. It was founded in 2018 and is based in Guangzhou, Guangdong.
Guming specializes in the beverage industry with a focus on tea-based drinks. The company offers a variety of freshly prepared tea beverages, ensuring quality and taste through a rigorous quality control process and innovative research and development. Guming primarily serves the beverage retail sector through a franchise model. It was founded in 2010 and is based in Hangzhou, Zhejiang .
Auntea Jenny is a company that focuses on the beverage industry, specifically in the domain of new-style fruit teas. The company offers a variety of fruit teas that are designed to be healthy, tasty, and affordable for young consumers. The company primarily sells to the beverage industry. It is based in Shanghai, China.
Society Tea focuses on the production and distribution of tea and related products within the beverage industry. It offers a variety of tea leaves, instant tea premixes, flavored teas, and iced teas, as well as a selection of instant coffee, spices, pickles, chutneys, and dairy products. Its products cater to a broad consumer base looking for both traditional and instant beverage options. It was founded in 1990 and is based in Mumbai, India.
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