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Founded Year

2013

Stage

Secondary Market - II | Alive

Total Raised

$917.5M

Valuation

$0000 

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-47 points in the past 30 days

About Xiaohongshu

Xiaohongshu operates a lifestyle platform in the social media and e-commerce sectors. It enables users to discover, share, and connect through lifestyle content such as cosmetics, fashion, food, and travel, integrating user-generated content with commerce. The platform primarily serves individuals looking for inspiration and guidance in various aspects of their daily lives. The company was founded in 2013 and is based in Huangpu, China.

Headquarters Location

388 Madang Road Block C

Huangpu, Shanghai,

China

9501-3888

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Research containing Xiaohongshu

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Xiaohongshu in 1 CB Insights research brief, most recently on Nov 2, 2021.

Expert Collections containing Xiaohongshu

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Xiaohongshu is included in 2 Expert Collections, including E-Commerce.

E

E-Commerce

11,402 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

U

Unicorns- Billion Dollar Startups

1,244 items

Latest Xiaohongshu News

China sees hike in ‘climbing buddy’ services during Mid-Autumn and National Day holidays

Sep 19, 2024

China sees hike in ‘climbing buddy’ services during Mid-Autumn and National Day holidays Search China sees hike in ‘climbing buddy’ services during Mid-Autumn and National Day holidays The trend is colloquially known as “pei pa”, meaning “accompany (you to) climb”. Services are offered mostly by young, athletic men, promising company and support throughout the trek - for a price. Xiaohongshu user Xitian (second from left) offered a rate of 399 yuan a day for those who wished to hike up Mount Tai with a buddy. (Photos: Xiaohongshu/喜甜) New: You can now listen to articles. This audio is generated by an AI tool. 19 Sep 2024 05:37PM SINGAPORE: “I’ve climbed Mount Tai many times, so I’m not afraid of any weather condition!” proclaims one of many similar posts on Chinese social media platform Xiaohongshu. Initially coming across as bragging, these users are actually marketing their services: To be climbing buddies - for a price - for people who want to hike up one of China’s most famous mountains, Mount Tai. Colloquially known as “pei pa”, meaning “accompany (you to) climb”), it’s been an emerging trend in the country over the Mid-Autumn break and upcoming National Day holiday in October, according to local media reports. It’s also drawn attention to the growing “companionship economy”, or “peiban jingji” in Mandarin, in China as more people stay single amid rising costs of living and a fiercely competitive job market. CLIMBING WITH COMPANY - FOR A PRICE Experienced climbers would offer “climbing buddy” services on online platforms, including Xiaohongshu, to tourists who want to go climbing over the holidays, including famous peaks such as Mount Tai in Shandong province and Mount Emei in Sichuan province. Checks by CNA on Xiaohongshu found many users - mostly young, athletic men - offering to accompany aspiring mountain climbers. Physical measurements like their height, weight and age were typically included in the posts. One post by user Xitian from Shandong offered services to climbers who wished to hike up Mount Tai. Xitian, a university student, offered a rate of 399 yuan (US$56.49) a day with a 100 yuan deposit. In his post, Xitian introduced himself as a former soldier who has hiked up Mount Tai “many times”. He also offers additional services if engaged - be it a hiking stick, one-use poncho or taking photos for free. Xitian also stated he has a “special pass” at Mount Tai, and hence those interested would not be required to buy tickets to enter the place. However, interested climbers would have to cover his transport costs, lodgings and other necessary expenses except for food. A report by the state-run Guangming Daily on Tuesday (Sep 17) stated that many of these climbers have seen an increase in bookings due to recent and upcoming holidays, like the Mid-Autumn Festival and National Day. The Mid-Autumn Festival holiday ran from Sep 15 to 17 Sep, while the National Day break is set for Oct 1 to Oct 7. Some climbers told the newspaper they were fully booked from mid-September till mid-October. Related:

Xiaohongshu Frequently Asked Questions (FAQ)

  • When was Xiaohongshu founded?

    Xiaohongshu was founded in 2013.

  • Where is Xiaohongshu's headquarters?

    Xiaohongshu's headquarters is located at 388 Madang Road, Huangpu.

  • What is Xiaohongshu's latest funding round?

    Xiaohongshu's latest funding round is Secondary Market - II.

  • How much did Xiaohongshu raise?

    Xiaohongshu raised a total of $917.5M.

  • Who are the investors of Xiaohongshu?

    Investors of Xiaohongshu include HongShan, Boyu Capital, DST Global, Hillhouse Capital Management, CITIC Capital and 12 more.

  • Who are Xiaohongshu's competitors?

    Competitors of Xiaohongshu include Xiao Hong Chun and 4 more.

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