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Founded Year

2014

Stage

Series E | Alive

Total Raised

$496.04M

Valuation

$0000 

Last Raised

$100M | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-21 points in the past 30 days

About Color

Color specializes in genetic testing and health services, focusing on early detection and management of cancer and hereditary diseases. The company offers genetic screenings to assess the risk for hereditary cancer and heart conditions, as well as services to understand medication responses, aiming to facilitate preventative health measures and personalized care plans. Color primarily serves employers, health plans, unions, and clinicians, providing them with tools to manage the health of their populations. Color was formerly known as Color Global. It was founded in 2014 and is based in Burlingame, California.

Headquarters Location

831 Mitten Road

Burlingame, California, 94010,

United States

650-651-7116

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ESPs containing Color

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Healthcare & Life Sciences / Monitoring, Imaging & Diagnostics Tech

The D2C genetic tests market refers to the direct-to-consumer genetic testing category, where individuals can purchase genetic tests without a healthcare provider's involvement. The market promises to provide personalized insights into an individual's genetic makeup, health risks, ancestry, and inherited traits. However, there are concerns about the accuracy and interpretation of results, as well …

Color named as Leader among 10 other companies, including Natera, 23andMe, and Ancestry.

Color's Products & Differentiators

    Behavioral Health

    Color’s behavioral health offering is designed to bring high-quality care to more people, where they are, when they need it. Our platform supports public health departments and school districts to reach, screen, and connect more people to care, faster. Including billing management, Medicaid enrollment, and other billing support. We embed in communities we serve, supporting canvassing and awareness-building through schools, libraries and more. We provide frontline staff training and support, including support hotlines. We can help onboard counselors and clinicians in your community or system, improving efficiency from existing teams and access. Real-time reporting on utilization, outcomes, and risks to ensure the right kind of care is reaching your community. HIPAA-compliant platform Color takes security and privacy seriously.

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Research containing Color

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Color in 5 CB Insights research briefs, most recently on Aug 9, 2023.

Expert Collections containing Color

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Color is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,244 items

C

Conference Exhibitors

5,501 items

HLTH is a healthcare event bringing together startups and large companies from pharma, health insurance, business intelligence, and more to discuss the shifting landscape of healthcare

D

Digital Health 50

150 items

The most promising digital health startups transforming the healthcare industry

D

Digital Health

11,074 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.

O

Oncology Tech

457 items

This collection includes companies applying technology to cancer care, diagnosis, and treatment. Examples include vendors offering cancer detection and diagnosis, oncology clinical decision support, real-world data, and AI oncology drug discovery.

Color Patents

Color has filed 36 patents.

The 3 most popular patent topics include:

  • blindness
  • diseases of the eye and adnexa
  • monoclonal antibodies
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/23/2021

5/28/2024

Grant

Application Date

12/23/2021

Grant Date

5/28/2024

Title

Related Topics

Status

Grant

Latest Color News

Home Chef Brings Dietitian-Crafted, Kid-Tested Recipes from Kids Eat in Color® to its Family Menu

Sep 23, 2024

News provided by Share this article The family-friendly meals were created with Jennifer Anderson, MSPH, RDN, and orders benefit Feeding America CHICAGO, Sept. 23, 2024 /PRNewswire/ -- As families settle into a new school year and schedules get busier, Home Chef – the leading meal solutions company available both online and in stores – is partnering with Kids Eat in Color 's Jennifer Anderson, MSPH, RDN, on a limited-time menu of wholesome, delicious meals that bring ease and fun to family dinner. This is the first time that fans can have Kids Eat in Color's vibrant, kid-approved recipes delivered right to their doorsteps. Jennifer Anderson of Kids Eat in Color "I created Kids Eat in Color to help families thrive at mealtime," said Jennifer Anderson, RDN and founder of Kids Eat in Color. "Tools like Home Chef take time-consuming meal planning off parents' already-packed to-do lists, and that's why I'm so pleased to make mealtime easier and more enjoyable for families who try this imaginative menu." The dietitian-approved, kid-tested recipes are balanced, delicious, and come with pre-portioned ingredients delivered to your door – a perfect fit for families with busy evenings juggling homework, after school activities, and quality time. Parents can rest easy knowing that Home Chef and Kids Eat in Color collaborated on these creative, colorful recipes with kids' enjoyment, ease, and nourishment in mind. The menu features a variety of veggies and proteins in formats kids and adults will "yum" about. The fun, flavorful recipes include: Parmesan-Crusted Chicken Cutlet with roasted potatoes, broccoli, and carrots Build Your Own Rainbow Tacos with salsa and cheese Rainbow Chicken Teriyaki with mango and carrot-cabbage slaw Herb and Parmesan-Crusted Salmon with lemon, potatoes, and zucchini One-Sheet Harvest Grain Bowl with sweet potatoes, Brussels sprouts, zucchini, and pesto crema Cauliflower Mac and Cheese with peas and carrots Garlic Chicken Cutlet Alfredo with zucchini, peas, and peppers One-Pot Chicken Tortilla Soup with bell pepper, beans, and corn "Everyone at Home Chef is thrilled to bring Kids Eat in Color recipes to our Family Menu this fall," said Shira Schwarz, VP of brand at Home Chef. "My family has been enjoying Jennifer Anderson's wholesome, crowd-pleasing recipes for years, so I was so excited to introduce her culinary and nutrition expertise to our customers, who love to find space for more delight at dinnertime." To further support making well-rounded meals accessible to families, Home Chef will donate $1 for each Kids Eat in Color recipe ordered, between now and Oct. 18, to Feeding America ®'s efforts to help end hunger. Each dollar helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks, with Home Chef donating up to $10,000 – equating to at least 100,000 meals donated through Feeding America. In addition to the simple, satisfying recipes, families can find a slew of tips for making dinnertime more delightful in a helpful guide from Jennifer Anderson, linked via QR code on each Kids Eat in Color recipe card and also available here . For picky and adventurous eaters alike, Anderson provides tips for bringing the fun to family dinner, like telling food-themed jokes and giving your meals silly names. Kids Eat in Color's menu is available to order now at cook.homechef.com/ kids-eat-in-color . Home Chef's Family Menu will feature two of the dietitian-created meals per week for four weeks. Ordering is open now and closes on October 18 at noon CT. First time Home Chef customers can use the code COLORFUL1 to receive a $15 family meal deal! Customers of Home Chef's main menu can switch to the Family Menu in their account settings to find the playful, delicious recipes from Kids Eat in Color. About Home Chef Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available from www.homechef.com  and in retail at more than 2,400 stores in the Kroger Family of Companies, Home Chef is committed to bringing ease and convenience to home cooking through simple, delicious meals, so fans can enjoy their time at home, both in and out of the kitchen. The Chicago-based meal kit company was ranked #1 in Customer Service among Meal Kits by Newsweek. Home Chef is a subsidiary of The Kroger Co. (NYSE: KR ). Find out more and get cooking at www.homechef.com . Follow us on Facebook , Twitter , and Instagram  for updates and inspiration. About Kids Eat in Color Kids Eat in Color®  is an authoritative resource that helps families feed their children from their first bite of solid food through picky eating and elementary-aged nutrition needs. The team of experts at Kids Eat in Color is committed to providing parents with the support and guidance they need to help their kids eat better and thrive at mealtime. Kids Eat in Color was founded in 2019 by Jennifer Anderson, a mom of two and registered dietitian with a masters of science in public health from Johns Hopkins School of Public Health. Prior to starting Kids Eat in Color she coordinated youth nutrition programs at a food bank, performed research in inner-city food deserts, and consulted for the USDA national office SNAP-Ed program. SOURCE Home Chef

Color Frequently Asked Questions (FAQ)

  • When was Color founded?

    Color was founded in 2014.

  • Where is Color's headquarters?

    Color's headquarters is located at 831 Mitten Road, Burlingame.

  • What is Color's latest funding round?

    Color's latest funding round is Series E.

  • How much did Color raise?

    Color raised a total of $496.04M.

  • Who are the investors of Color?

    Investors of Color include General Catalyst, Emerson Collective, Viking Global Investors, T. Rowe Price, Kindred Ventures and 24 more.

  • Who are Color's competitors?

    Competitors of Color include Human Longevity, Molecular You, NalaGenetics, Geneticure, Verily and 7 more.

  • What products does Color offer?

    Color's products include Behavioral Health and 4 more.

  • Who are Color's customers?

    Customers of Color include CDPH, MADPH, CDC and NIH.

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Compare Color to Competitors

O
OmeCare

OmeCare provides physicians and their patients with genetic information to improve or maintain health and wellness. The company's mobile health applications merge artificial intelligence and deep learning with personal genetic information that provides personalized health and wellness guidance.

E
Everly Health

Everly Health is a digital health platform specializing in diagnostics-driven care and the healthcare sector. The company offers at-home testing kits and digital tools for diagnosing and managing recurring health conditions, providing results online. Everly Health primarily serves the healthcare ecosystem, including individual consumers and enterprise clients. Everly Health was formerly known as Everly Well. It was founded in 2015 and is based in Austin, Texas.

h
healthPrecision

healthPrecision focuses on enhancing healthcare delivery through its artificial intelligence (AI)-powered platform, Medical Brain, which operates in the healthcare technology sector. The company offers a clinical decision support system that engages with patients and healthcare providers to identify health risks and care gaps, providing real-time actionable insights to improve health outcomes and prevent unnecessary emergency room visits. Medical Brain serves various healthcare sectors, including chronic disease management, radiology, infectious diseases, and maternal health, by offering evidence-based clinical modules and guidelines. It was founded in 2017 and is based in New York, New York.

R
RhythmX AI

RhythmX AI focuses on providing primary care decision-making through its artificial intelligence (AI) powered precision care platform within the healthcare technology sector. The company offers a suite of tools for physicians, including advanced patient risk stratification, AI-driven care recommendations, and intelligent workflow optimization to deliver hyper-personalized and compassionate care. RhythmX AI primarily serves the healthcare industry, enhancing the capabilities of doctors, hospitals, and healthcare providers with its technology. It was founded in 2023 and is based in Palo Alto, California.

Genomelink Logo
Genomelink

Genomelink is a personal genomics company that provides Deoxyribonucleic acid(DNA) analysis and insights. The company offers a platform for users to upload their raw DNA data to receive a wide range of reports on ancestry, wellness, and personal traits. Genomelink targets individuals interested in exploring their genetic makeup and gaining personalized insights into their health, ancestry, and personal characteristics. It was founded in 2017 and is based in Berkeley, California.

P
Palta

Palta develops a range of application-based products in the digital health segment. It provides insights into the health and behavioral habits of customers and helps them detect health problems through artificial intelligence (AI) systems. Its applications focus on preventative healthcare and well-being. It was formerly known as Haxus Ventures. It was founded in 2016 and is based in London, United Kingdom.

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