Branch
Founded Year
2014Stage
Series F | AliveTotal Raised
$542MValuation
$0000Last Raised
$300M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-32 points in the past 30 days
About Branch
Branch focuses on transforming digital interactions between brands and users. The company offers solutions to deliver experiences, return on investment, wasted spend, and siloed attribution, by integrating their technology into various marketing channels such as applications, web, email, social media, search, and paid advertisements. It serves the mobile ecosystem, with a customer base that includes a range of applications. It was formerly known as Pawprint Labs. It was founded in 2014 and is based in Palo Alto, California.
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ESPs containing Branch
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The marketing attribution market helps businesses understand which marketing channels are driving sales and revenue. Traditional methods of attribution, such as last-click models, are no longer effective in today's multi-channel marketing landscape. These vendors offer solutions that analyze the entire customer journey across multiple platforms to assign credit fairly and accurately. This allows f…
Branch named as Leader among 15 other companies, including Amplitude, Measured, and AppsFlyer.
Branch's Products & Differentiators
Universal Ads
Complicated, cross-platform experiences are the norm and your mobile measurement partner (MMP) needs to keep up. Complex conversions that legacy systems miss or, worse, put into the wrong bucket, now show up where they belong. Optimize with granular data including down-funnel events combined across platforms, conversion rates compared by ad network, and long-term trends broken down by platform, ad set name, channel, and more. Retarget app users who see a web ad and then purchase in the app, attribute revenue to the web ad that drove the install, and measure cumulative revenue from users across both web and app. Increase conversions by taking new users straight to specific ad content after install, and run engagement campaigns to your existing users with built-in support for Universal Links and Android App Links.
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Research containing Branch
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Branch in 3 CB Insights research briefs, most recently on Aug 14, 2023.
Aug 14, 2023
The cookieless targeting market mapExpert Collections containing Branch
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Branch is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,244 items
Tech IPO Pipeline
568 items
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Media Networks
467 items
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
Branch Patents
Branch has filed 111 patents.
The 3 most popular patent topics include:
- social networking services
- cloud platforms
- computing platforms
Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/18/2021 | 3/26/2024 | Social networking services, Computer security, Information technology management, Computer network security, Cryptography | Grant |
Application Date | 8/18/2021 |
---|---|
Grant Date | 3/26/2024 |
Title | |
Related Topics | Social networking services, Computer security, Information technology management, Computer network security, Cryptography |
Status | Grant |
Latest Branch News
Sep 19, 2024
TribLIVE's Daily and Weekly email newsletters deliver the news you want and information you need, right to your inbox. Feel good about spending money by shopping, or even volunteering, at the Olive Branch, a nonprofit store in Pine that sells fair-trade products to support underserved and developing communities. Everything sold supports someone or some group in need. “If you spend money here, it definitely goes toward a good cause,” said Vivian Sylvester, missions coordinator for the store. The Olive Branch, 11160 Perry Highway, features a unique array of products, from coffee to soaps and lotions, toys and jewelry, to name a few. Most are handmade, sustainable and all-natural. There are earrings made with butterfly wings, sustainably sourced by indigenous farmers in Peru after the insect’s natural life cycle. Belts are made from leftover tires. Socks benefit the penguin population, and a collection of cards aids rural communities or survivors of human trafficking. Each product is accompanied by information about the artisan and what it’s supporting. “We want people to understand the store. Everything has a story of the people who made it,” said Mary Sheehan, fair trade coordinator. Buying fair-trade products helps workers in developing countries get a fair price for their products, which helps reduce poverty, provides for the ethical treatment of workers and farmers, and promotes environmentally sustainable practices, according to the Olive Branch’s mission statement. Renee Full, inventory manager, enjoys the distinctive gifts and products that come through the store. For example, she said recycled aluminum crosses and angels from Nicaragua are among her favorites. “It is so hard to believe that they are made from scrap metal and car engine parts that are collected from local dumps and melted down and cast into sand molds. As with a lot of our fair-trade goods, one man’s trash is certainly another’s treasure,” Full said. Visit the store A holiday open house at the store is scheduled for Nov. 9. Sheehan said they would welcome anyone who wants to volunteer. Sales at the Olive Branch help support the many missions and outreach projects. The store first operated at Salem United Methodist Church in Pine before moving to the Wexford business district in 2015, and is staffed by all volunteers, according to Sheehan. She and Sylvester hope more people would like to come in and help out, such are retirees and stay-at-home parents. Volunteers also help with the store’s sewing projects, such as the Sew Powerful Purse mission. These are purses sewn by volunteers and filled with necessary products so girls can attend school during their monthly cycle. The purses go to schools in Zambia and Haiti. If they do not have access to these hygiene products, girls can miss up to two months of school every year, making them fall behind, Sheehan said. People who sew create blankets with fidget items attached for Alzheimer’s and dementia patients as a way to keep hands busy and combat restlessness commonly associated with memory loss. Soap sacks, basically a soap in a hand-knit sack, are made for those without a home in Pittsburgh. Blankets and prayer shawls are sewn for local cancer patients. Volunteers make blankets for babies in the neonatal intensive care unit, and stuffed bears and specially themed pillowcases are handmade for children visiting the emergency room at AHN Hospital in Wexford. The store-affiliated Busy Hands knitting and crochet group meets twice a month on the first and third Mondays from 10 a.m. to noon, and there’s a sewing bee once a month. ‘It has been a joy’ Occasionally, the store hosts speakers on cultural and social awareness issues. Sahin Pravin, one of the founders of Local Women’s Handicrafts, recently discussed issues of fast fashion, child labor and how it relates to fair trade. The store, based in Kathmandu, Nepal, was founded by women who are former child laborers. Dee Cirilli of Richland visits the Olive Branch once a week. “I’m helping people in the world that need it, and I made really nice friendships,” she said. Lucille Roos of McCandless was among those sewing blankets in early September. “I felt I wanted to do something that was needed,” she said. “It has been a joy.” Local groups can use the store as a meeting place or a learning opportunity, Sheehan said. Two local Girl Scout groups recently visited to learn about fair trade. For anyone who wants to volunteer, stop by the store or call 724-935-6883. Shop hours are 10 a.m. to 4 p.m. Tuesday through Friday and 10 a.m. to 3 p.m. Saturday. Natalie Beneviat is a Trib Total Media contributing writer. Remove the ads from your TribLIVE reading experiencebut still support the journalistswho create the content with TribLIVE Ad-Free.
Branch Frequently Asked Questions (FAQ)
When was Branch founded?
Branch was founded in 2014.
Where is Branch's headquarters?
Branch's headquarters is located at 195 Page Mill Road, Palo Alto.
What is Branch's latest funding round?
Branch's latest funding round is Series F.
How much did Branch raise?
Branch raised a total of $542M.
Who are the investors of Branch?
Investors of Branch include New Enterprise Associates, Lafayette Plug and Play Accelerator, weXelerate, Pear VC, Cowboy Ventures and 16 more.
Who are Branch's competitors?
Competitors of Branch include Singular, CleverTap, MoEngage, Leanplum, Mixpanel and 7 more.
What products does Branch offer?
Branch's products include Universal Ads and 4 more.
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Compare Branch to Competitors
AppsFlyer develops a mobile advertisement measurement platform. It allows application marketers to measure their user acquisition campaigns in real time. It provides fraud protection, data analytics, privacy-preserving technologies, advanced measurement, and more. The company offers OneLink which is a deep linking technology, which sends the user either directly to the chosen in-application content or to download the application in the right application store. It was founded in 2011 and is based in San Francisco, California.
CleverTap is an all-in-one customer engagement platform that specializes in optimizing customer lifetime value across various business sectors. The company provides a suite of tools for customer data analytics, personalization, and omnichannel campaign orchestration, designed to enhance customer experiences and drive engagement. CleverTap's platform is utilized by businesses in sectors such as e-commerce, financial services, gaming, and subscription services. CleverTap was formerly known as WizRocket. It was founded in 2013 and is based in Mountain View, California.
BlueConic operates as a company providing a customer data platform. The company's main service is to unify first-party data from various systems, for businesses to help build customer relationships and support a range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization. It serves the data management and analytics industry. It was founded in 2010 and is based in Boston, Massachusetts.
Cordial is a company that focuses on cross-channel marketing and customer engagement in the technology sector. The company offers a platform that enables brands to automate their marketing strategies, sending high-conversion messages based on data. This platform is primarily used by brands in sectors such as fashion and apparel, beauty, health and wellness, home and lifestyle, sports and outdoors, and media and publishing. It was founded in 2014 and is based in San Diego, California.
Optimove is a company focused on customer-led marketing within the digital marketing industry. It offers a platform that leverages real-time customer data and AI to orchestrate personalized multichannel marketing campaigns. The company primarily serves sectors such as iGaming, retail, and mobile apps. It was founded in 2012 and is based in Tel Aviv, Israel.
Programmai is a marketing technology company operating in the advertising and e-commerce sectors. The company offers a service that uses machine learning to improve the efficiency and scale of acquiring new and repeat customers, by customer behavior. It primarily serves the e-commerce industry. It was founded in 2017 and is based in London, United Kingdom.
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