From member navigation platforms to fertility and mental health benefits, we look at the startups helping employers offer more competitive health benefits.
Employee benefits have become a crucial lever in employers’ efforts to win top talent.
From fertility to mental health benefits, employers are increasingly recognizing the power of comprehensive benefits packages in attracting and retaining employees. 75% of employees say they’re more likely to remain with their employer because of an attractive benefits package, according to a Willis Towers Watson study.
Employers are turning to tech vendors to offer more competitive benefits or develop the underlying infrastructure to administer and manage them. For instance, solutions like employee benefits marketplaces simplify the benefits enrollment process, while fitness and nutrition apps bring physical wellness initiatives to the workforce.
In the market map below, we identify 73 vendors addressing employee health benefits across 7 different categories.
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