Digital Content

Analyzing a16z’s AI investment strategy: Where the firm sees opportunity amid the genAI rush

In 2024 so far, Andreessen Horowitz’s leading AI priorities are multimedia generation and AI-fueled agents & copilots.

Research Brief

Analyzing Nike’s growth strategy: How the sportswear brand is prioritizing loyalty amid a return to wholesale

We mined Nike's acquisitions, investments, and partnerships to discern the company's strategic priorities.

Research Brief
February 16, 2024

A $1.9B design unicorn is calling it quits

Amid stiff competition from Figma and Adobe, InVision is the latest unicorn to shutter. We dig into the data.

Research Brief
January 8, 2024

Figma’s valuation is $8.3B-$9B, a haircut to the $20B Adobe offered

The collaborative design company is likely worth less than its 2021 Series E valuation of $10B. We break down Figma's comps, revenue, and valuation.

Research Brief
December 18, 2023

With $200M in revenue, Midjourney could be worth $10B

Midjourney — a bootstrapped generative AI startup focused on image generation — has reportedly hit $200M in ARR. We analyze its competitive landscape and potential valuation.

Research Brief
October 31, 2023

Which investors won big on Loom’s $975M acquisition by Atlassian?

Kleiner Perkins, Sequoia Capital, Point Nine, Long Journey Ventures, and 1517 Fund among others were winners. We also use CB Insights data to estimate how much Loom’s founders made on the deal.

Research Brief
October 16, 2023

The generative AI in retail market map

From fashion design to e-commerce search, we break down the categories of tech vendors bringing generative AI to retail.

Research Brief
August 3, 2023

Analyzing a16z’s gaming & entertainment investment strategy: Where did the VC place its biggest bets in 2022?

We identify a16z’s top priorities in gaming & entertainment across blockchain games, digital content & creator tools, and more.

Research Brief
May 17, 2023

Could Netflix be the next Disney? How the streamer is betting on ads and gaming to become an entertainment powerhouse

Netflix’s latest partnership and acquisition activity illuminate the streamer’s plans to transform its business model, tap into new revenue streams, and grow its bottom line.

Research Brief
May 10, 2023

AI is accelerating digital content creation. Which technologies should brands prioritize to keep up?

From content distribution to virtual fashion, this MVP Technology Framework evaluates the technologies helping brands and retailers create, manage, and distribute content at scale.

Research Brief
April 18, 2023

139 companies helping marketers tap into the growing retail media networks opportunity

Retail media networks are among the fastest-growing ad marketplaces in the US. Advertisers need new tech to execute successful campaigns on these platforms. This market map looks at the technology helping to optimize retail media spend.

Research Brief
February 24, 2023

How generative AI can help brands create virtual photoshoots

Brands and retailers are reducing costs using AI-generated product photography and virtual fashion models. We break down the opportunity and highlight 11 relevant tech vendors.

Research Brief
February 22, 2023

The Future of the Super Bowl Ad: How tech like generative AI is automating TV ad creation & production

The TV commercial is one of the advertising industry’s most far-reaching formats — and also the most ripe for disruption. Technologies like generative AI will change how TV ads are made and delivered, translating to time and cost savings for advertisers.

Research Brief
February 8, 2023

Unbundling Disney: How technology is reshaping the entertainment industry

Disney’s name is nearly synonymous with entertainment, but new technologies could radically change how movies and video games are created and delivered. From immersive hardware to synthetic speech, here are the tech solutions moving the industry forward.

Research Brief
January 10, 2023

Our top digital engagement research and trends to watch

CB Insights produces a wealth of research across digital content, marketing tech, customer service solutions, and more. Check out our top digital engagement research and what's ahead in 2023.

Research Brief
December 20, 2022

171 companies helping brands scale and automate their digital content offerings

As digital platforms proliferate, this Market Map takes a deep dive into companies that are helping brands like L'Oréal and Ralph Lauren efficiently create, manage, and distribute hyper-relevant digital content.

Research Brief
November 11, 2022